Choosing the Right Quick Commerce Platform: What to Look for?

by Mohammad Gulam Nabi Sr. SEO Executive

Quick-commerce came into existence as the result of an evolution of the e-commerce landscape, motivated by growth in technology and changing consumers’ behaviours. Quick commerce platforms prioritise ultra-fast delivery, which stems from the desire for instant gratification and convenience. The model relies on sophisticated logistics and AI-driven algorithms for predicting future demands.

With the rise in the number of people using smartphones and the demand for instant online services, Q-commerce quickly gained popularity. It offers consumers a wide variety of products they require on a day-to-day basis and delivers them within the span of a few minutes.

The Influence of Quick Commerce

Quick Commerce is an ever-expanding landscape. It is expected that its compound annual growth rate (CAGR) from 2022 to 2027 will be 15.20%. Currently, the q-commerce market is valued at $92.22 billion USD globally.

The world is choosing convenience over discounts. This shows that people are willing to shed some extra cash in order to save their time and have some convenience. Q-commerce is prompting the e-commerce industry to make changes in their models because it won’t be very long since q-commerce includes every product that e-commerce platforms sell.

Is Quick Commerce suitable for you?

Despite the undeniable growth of quick-commerce platforms, you still need to factor in various components before making a decision regarding whether quick-commerce is a suitable model for you or not.

Some of these factors are geographical location, consumers’ behaviour, demands for products, willingness to pay more for quick deliveries, etc.

Customer base

Try to determine the potential customer base for the products you are offering in the targeted areas. Try to find out whether your customers are willing to pay extra for fast delivery service. If it is more of a traditional community that still relies on grocery stores and shops manually or simply orders from an e-commerce platform owing to their familiarity with the platform, then there is a chance that the growth of a q-commerce platform may be stunted in that area.

Assessing high demand or deliverable products

You must conduct research in order to recognize which types of products are most in demand. Quick commerce platforms deliver perishable goods as well, so in order to avoid losses, a business should know the time of the year certain products are most in demand. It all leads to finding out consumers’ behaviour.

Understand the market

Try to understand the market you intend to target and analyse how you will be positioning your business. It will be a good move to consider the population, pattern, and demands of consumers. Also, try to find the perfect location to build your local warehouses to enable effective hyperlocal delivery of products.

Effective logistics management:

Having an effective logistics management system is also necessary in order to oversee the functioning of your business. Managing your delivery fleet, orders, delivery timing, and adequate supply of demands in a proper manner will only help you scale your business.

Things to Look Into Before Choosing a Quick Commerce Provider

The Q-Commerce provider must have advanced technology

A technologically advanced q-commerce provider brings along with it several features like real-time order processing, proper order management, fast and efficient delivery, local warehouses, and fulfilment centres situated close to customers. Along with being technologically advanced, it should also have an effective inventory management system in place. With the presence of these factors within the q-commerce provider’s management systems, your business can grow very well.

Friendly User Interface and Customer Experience

Examining the q-commerce provider’s platform before finalising it is crucial. The user interface of their application must be easy for customers to use and navigate through.

The user interface must be optimised in such a way that it is accessible via various screen sizes.

Delivery Speed

Make sure you analyse the delivery speed and reliability of your q-commerce provider. It is preferable that your service provider has a good track record of efficient and on-time delivery.

Check the distance coverage of your delivery provider, like areas covered and density. A good provider has effective logistics and tracking management systems.

Geographical Coverage

You must consider evaluating whether the q-commerce provider you are planning to partner with delivers in the locations you want to provide your services. If yes, then you must check whether it is effective or active in those areas.

If you fail to follow this step, then your business may fail to scale. The provider’s routing algorithms, tracking systems, and technology infrastructure must be top-notch.

Variety and quality

Before you finalise a q-commerce provider, you must ensure that they deliver all kinds of products that you want to deliver. Study your target audience and analyse what types of products they are looking for and how many of them you can fulfil. Following this step, check with your provider to see if they cover all the products that you wish to deliver. Apart from covering various ranges of products, ensure you provide good-quality products.

Accuracy

We have already discussed how you need to manage ordering and delivery systems effectively in order to gain your customers’ trust, but we would like to make an addition to that. We would like you to consider the ‘accuracy’ factor of the entire process. It will help you gain customer’s trust and give you a loyal customer base. As a business owner, you need to check the track record of q-commerce providers in terms of accuracy in delivery.

Transparency:

Choosing a q-commerce platform that believes in transparency and provides a transparent structure with regards to pricing and policies is a good move.

One of the biggest signs of a trusted q-commerce provider is that there is transparency in their pricing policies associated with delivery, services, and additional charges.

In terms of policies like contracts and cancellation policies also, a trustworthy q-commerce platform provides a very clear view to merchants.

Partner with HathMe quick-commerce platform

We would like to add this final point as a bonus. Why go through the hassle of deciding on a quick-commerce provider when you can simply choose HathMe as your partner?

HathMe provides great benefits to merchants by allowing them to register on the platform without paying any charges, levying minimal commission rates on them, making GST optional, providing them free delivery, and releasing their payments merely within four days.

Source: https://www.listinglog.net/choosing-the-right-quick-commerce-platform-what-to-look-for/