Business Round Table
Marketing through public speaking
by Cheryl Baumgartner Medical Billing/Coding/Insurance
Cheryl Baumgartner 
Medical...
This is true. Public speaking engagements are a good method of marketing. You have the opportunity to present to a large audience. Public speaking events can be through seminars, luncheons, association meetings and more. By getting in front of people you can offer your expertise.
However many people are intimidated by the thought of speaking in front of a crowd, so here are some tips:
1. Take time to prepare. Do an outline of the major points you want to address.
2. Use index cards to prompt you. It's easy to forget your train of thought, index cards will keep you on track.
3. Practice beforehand. Have your spouse or friends listen to your speech and give you feedback
4. Get plenty of rest the night before. Proper rest lessens stress.
5. Start small. Don't try to give a speech to a group of hundreds the first time out. Start off with a group of 10-20.
6. Yes the old picture them naked trick works. Just don't pick the shriveled old man or the hottie.
7. Be alive! Don't just stand in one place and drone on. Move around as you speak and make eye contact with different people.
8. Get the audience involved. Ask questions they can respond to by raising their hands. As you get better pick people in the audience to specifically ask questions and get an answer. Make sure it is a question that is leading to a certain answer.
9. Put something in their hands. Have a brochure about you or your business with your contact information. Rather than pass it out, if possible have it already in place at their seats.
10. Use a critique form on yourself. Figure out your strong points and where you need work.
These are just a few tips you can use. Getting in front of more people gets your business in front of more people
Jan 24th 2008 10:04
Medical...This is true. Public speaking engagements are a good method of marketing. You have the opportunity to present to a large audience. Public speaking events can be through seminars, luncheons, association meetings and more. By getting in front of people you can offer your expertise.
However many people are intimidated by the thought of speaking in front of a crowd, so here are some tips:
1. Take time to prepare. Do an outline of the major points you want to address.
2. Use index cards to prompt you. It's easy to forget your train of thought, index cards will keep you on track.
3. Practice beforehand. Have your spouse or friends listen to your speech and give you feedback
4. Get plenty of rest the night before. Proper rest lessens stress.
5. Start small. Don't try to give a speech to a group of hundreds the first time out. Start off with a group of 10-20.
6. Yes the old picture them naked trick works. Just don't pick the shriveled old man or the hottie.
7. Be alive! Don't just stand in one place and drone on. Move around as you speak and make eye contact with different people.
8. Get the audience involved. Ask questions they can respond to by raising their hands. As you get better pick people in the audience to specifically ask questions and get an answer. Make sure it is a question that is leading to a certain answer.
9. Put something in their hands. Have a brochure about you or your business with your contact information. Rather than pass it out, if possible have it already in place at their seats.
10. Use a critique form on yourself. Figure out your strong points and where you need work.
These are just a few tips you can use. Getting in front of more people gets your business in front of more people
Jan 24th 2008 10:04
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Comments
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Lee Poulson
 Health CoachI wish I could take your advice, but I have a fear of public speaking that is almost as bad as some people’s fear of snakes. I have tried to face my fear of speaking but the results didn’t make feel any better. This is a major handicap for someone in network marketing. My advice for anyone that has a similar problem is to recruit someone to compensate for your weakness. There are lots of people that enjoy being in front of a crowd. Jan 24th 2008 11:47 |
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Cheryl Baumgartner
Medical Billing/Coding/InsuranceI've started doing it and although I was hesitant at first I actually enjoy it now. And yes I'm nervous every time i stand up there but...once I actually start speaking I get caught up in interacting with the crowd and it turns out to be fun! Jan 24th 2008 14:42 |
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Cheryl Baumgartner
Medical Billing/Coding/InsuranceBy the way the warning on #6 is personal experience. I once picked out "raisin man" and it was all I could do not to laugh every time I looked at him. On the other hand Mr Hunk sent my mind straight into the gutter! Jan 24th 2008 14:44 |
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Jeff Greene
 Online Marketing Specialist/ConsultantHaving been a photographer who has worked weddings where everyone was nude, I certainly don't mind 'Letting It All Hang Out" when the occasion calls for it! LOL! :) Jan 24th 2008 15:23 |
Wonderful advice, Cheryl...
I enjoy going to seminars and they can really be fun when the speaker is on his game...
I also believe that the Human Voice is one of the best selling devices there is. I have been able to speak, sing and dance in front of folks since I was , literally, a baby. Although I don't like the aspect of television appearances, because they are usually to "staged" for me, I can handle them... Radio is a piece of cake, and just waking around a dining hall and talking to folks comes easily for me.
Expert Village has some really good video resources on this great subject, too! :)
Now lemme shut up and hear what other people have to say... By the way, LISTENING is also a great marketing tool! :)
Jan 24th 2008 11:00