Quality Content Writers Group
What are you selling?
by Cheryl Baumgartner Medical Billing/Coding/Insurance
Cheryl Baumgartner 
Medical...
With everything that is going on around here, perhaps we all need to take a step back and think. What are you selling? If you've said a product or opportunity, you are wrong. It doesn't matter if you are on-line, off-line or in limbo you are selling yourself!
It is your honesty, your integrity and your reputation that generate sales. Not your product or opportunity. This is something that I believe is getting lost around here lately. Maybe we need a reminder from time to time.
I've seen people get involved with awesome opportunities featuring great products "crash and burn". Heck I've done it myself. I failed at Avon. Why? Because I was selling myself rather than Avon. The Avon line was secondary to me. Although I am a great backer of some of the Avon products, I'm not a big cosmetics person so my honesty killed me. It came through my personality that I wasn't really big into Avon.
It's your belief and your passion that sells your product. All the spam in the world will not replace that. All of the "marketing guru snake oil cures for flagging sales" will not replace that. It's not something that can be taught or coached. Your belief must come from you. If you aren't doing well in your business and you just can't seem to get anywhere try taking a look at your opportunity to see if it really fits, that's the key. If it does you won't need to spam.
Dec 13th 2007 11:25
Medical...With everything that is going on around here, perhaps we all need to take a step back and think. What are you selling? If you've said a product or opportunity, you are wrong. It doesn't matter if you are on-line, off-line or in limbo you are selling yourself!
It is your honesty, your integrity and your reputation that generate sales. Not your product or opportunity. This is something that I believe is getting lost around here lately. Maybe we need a reminder from time to time.
I've seen people get involved with awesome opportunities featuring great products "crash and burn". Heck I've done it myself. I failed at Avon. Why? Because I was selling myself rather than Avon. The Avon line was secondary to me. Although I am a great backer of some of the Avon products, I'm not a big cosmetics person so my honesty killed me. It came through my personality that I wasn't really big into Avon.
It's your belief and your passion that sells your product. All the spam in the world will not replace that. All of the "marketing guru snake oil cures for flagging sales" will not replace that. It's not something that can be taught or coached. Your belief must come from you. If you aren't doing well in your business and you just can't seem to get anywhere try taking a look at your opportunity to see if it really fits, that's the key. If it does you won't need to spam.
Dec 13th 2007 11:25
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Comments
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Ben Ferm
 ManagerCheryl I do understand what You are getting at. At least I think so. And mr Webster is going after the same thing, only from a different angle. Passion for Your work and trust in Your product. Maybe a good portion of common sense should be added. In the cases that we simply rely on our feelings when we try to do business, after we all want to make some money here, we pretty soon end up selling "Promises" in a barn at the countryside. Combining guts, passion and common sense is the way to sell ANY product in my opinion. If You intend to be good at it. Dec 13th 2007 12:17 |
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Cheryl Baumgartner
Medical Billing/Coding/InsurancePassion does not always mean an uncontrollable zeal. In many cases you may not think you are passionate but you are. You have said you are dispassionate about life insurance Arthur but you have also seen the effects an unexpected death can have on a young family. You know that life insurance can alleviate the problem, you know you are helping that young family that is passion. And it comes through in your personality no matter how dispassionate you think you are. People see things in us that we do not see in ourselves. My failure at AVON had nothing to do with the product and whether or not people wanted to buy it. It was buying it from me specifically, because many of them purchased Avon from other reps. It was my lack of passion for the product. Which came through even though I did not realize it. People were seeing in me what I did not see in myself. Dec 13th 2007 12:28 |
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Arthur Webster
 Just plain honestyHi, Cheryl Oops! Didn't I say I was not passionate about life assurance? That is not the same as being dispassionate. However, my passion is for the benefits that good life assurance brings. The product is about as exciting as a night in a coal cellar without a torch but the benefits! That is a whole new kettle of fish. None of us who sell successfully sell products. We sell solutions and we sell benefits! I am passionate about both. Dec 13th 2007 13:23 |
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Cheryl Baumgartner
Medical Billing/Coding/Insurance"None of us who sell successfully sell products. We sell solutions and we sell benefits!" And that is the majority of my point. Products are not the focus. That's why every town and city is loaded with insurance agents. It's something about that particular agent that draws a specific person to them, not the product. As you said you are passionate about that Arthur. I'm very passionate about a level legal playing field. Personally I think most lawyers need to be Marooned on Gilligan's Island, but I know what they can do and that is where my passion comes in. Avon....well other than a couple of products I can take it or leave it. And that is what people were picking up on. Dec 13th 2007 13:37 |
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Jenny Stewart
Maybe I'm the one who should be selling Avon - i love the stuff - and it comes to your door - no parking and queuing up at the cash desk. I am very wary of the word passion when attached to business - especially any internet or mlm business. -it conjours up images of over motivated salespeople trying to improve their network at any cost - and brainwashed into the bargain. I would disagree that it is ONLY yourself you sell - It is a combination of a good product or service and your belief in the benefits or value it can bring to your customers that result in success. Lets face it - however good your selling ability and/or belief or passion - if your product is a load of |@#~all you are doing is scamming people (which is half the probelm with many of the so called opportunities on the internet - they are sold with passion and a complete disregard for the quality of the product. For sustainabaility - you have to have BOTH Dec 13th 2007 14:52 |
Hi, Cheryl,
I'm afraid I have to disagree with you here.
Sometimes what you are passionate about is the worst possible thing for you to try to sell. Your passion will blind you to the genuine objections that potential customers might have and you will treat their questions more lightly than you would those about a product that you did not feel passionately about but which you passionately believed would enhance your customer's life.
What is important is that you actually believe that the results of purchasing and using the product will be good for your customer.
There is only one thing that you need to be passionate about when selling - you need to be passionate about the enhancement you can make to the life of the person in front of you (and those of their family members) and be able to transmit that passion in a way that is infectious but logical.
I am not passionate about life assurance but I can sell it with no fear that I am robbing the client because I have suffered deaths in my family - none of which were properly assured because they were younger than me and incalculably healthier.
I am very passionate about the dramatic and damaging effects an unexpected death can have in a young family that cheap life assurance could help alleviate.
Maybe you didn't fail at Avon because the product was secondary to you but, rather, because you were meeting clients who, like yourself, had no reasons to buy and little interest in learning any.
Dec 13th 2007 12:05