Business Round Table
Building your warm market
by Cheryl Baumgartner Medical Billing/Coding/Insurance
Cheryl Baumgartner 
Medical...
There's two constants you will hear anytime you talk to someone about marketing 1) build your list and 2) work your warm market. Normally they are telling you to annoy your family and friends. And we've all done that at some point too. The results weren't very encouraging in most cases either.
But you can build a list and have a warm market without becoming the relative everyone runs from. The key is exposure. I have been working hard on doing just that. How? I offer a service free of charge. I provide educational seminars and also contribute to several newsletters and it is effective.
Let me share some results with you.
Educational seminars
As a result of my educational seminars, I get invited to take part in organized events by a local help group. Last week it took the form of a "job fair". Now most of those attending really couldn't afford to become associates but there were other vendors to talk to. I have an appoint to talk employee benefits with one of those vendors this week. In addition, my contact person at the help group has referred me to two other businesses. I am going in with an endorsement rather than trying to get in the door "cold"
Newsletters
I contribute to several printed newsletters and produce my own online newsletter. Since I'm sharing information with others they will contact me. I'm now scheduled to speak at my church, for a trade association of air conditioning and heating business owners and have been asked to contribute to another online newsletter with a rotating double opt in subscription base of 120,000 readers.
I'm not annoying family and friends. But I have begun to build a good list of warm market contacts. The family and friends still know what I do and yes I "drip" on them from time to time. I'm not pushing them to do anything, but I don't have to. I already have a list separate from them.
Nov 19th 2007 08:33
Medical...There's two constants you will hear anytime you talk to someone about marketing 1) build your list and 2) work your warm market. Normally they are telling you to annoy your family and friends. And we've all done that at some point too. The results weren't very encouraging in most cases either.
But you can build a list and have a warm market without becoming the relative everyone runs from. The key is exposure. I have been working hard on doing just that. How? I offer a service free of charge. I provide educational seminars and also contribute to several newsletters and it is effective.
Let me share some results with you.
Educational seminars
As a result of my educational seminars, I get invited to take part in organized events by a local help group. Last week it took the form of a "job fair". Now most of those attending really couldn't afford to become associates but there were other vendors to talk to. I have an appoint to talk employee benefits with one of those vendors this week. In addition, my contact person at the help group has referred me to two other businesses. I am going in with an endorsement rather than trying to get in the door "cold"
Newsletters
I contribute to several printed newsletters and produce my own online newsletter. Since I'm sharing information with others they will contact me. I'm now scheduled to speak at my church, for a trade association of air conditioning and heating business owners and have been asked to contribute to another online newsletter with a rotating double opt in subscription base of 120,000 readers.
I'm not annoying family and friends. But I have begun to build a good list of warm market contacts. The family and friends still know what I do and yes I "drip" on them from time to time. I'm not pushing them to do anything, but I don't have to. I already have a list separate from them.
Nov 19th 2007 08:33
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Comments
HELLO , My name is Mary and I joined to try to reach out and meet new people and develope new relationships for my business. I figured what the heck right this is all free adertising. that advantage of it. So far I am realy enjoying the website and looking forward to meeting people here. and hope that we can help each other.
I amnot trying to sell anyone but I do several things from home, I do sewing and alterations and I sell A DISCOUNTED HEALTH PROGRAM. forward to hearing from people I am looking forward to hearing from you.
Dec 1st 2007 04:33