Cheryl Baumgartner   Medical...
I know some of us hate the word "goals", but no matter what you call it all businesses use goals as a way to market and increase contacts, profits and leads. The problem with goals is that we set them too high in most cases then we fall short.
The key is setting your goals so that they are achievable and lead to your larger goal.


Let's say you want to increase your contact base by 500 contacts in 6 months. Your final goal is to have 500 contacts but that is really a major undertaking and psychologically you see it as a major undertaking. Instead break it down.

You'd need approximately 83 new contacts a month so make your monthly goal 90 new contacts. Break it down again into weeks. To make it easy let's say 4 weeks to a month which works out to 23 each week. So set your weekly goal for 25. Divide that by 5 to get your daily goal(based on a 5 day workweek) and you are looking at 5 new contacts a day.



Rather than a goal of 500 new contacts in 6 months you only need 5 new contacts a day, an achievable target. Now what does that mean at the end of 6 months? If you consistently contact 5 new people per day you will make 25 new contacts a week. There is 26 weeks in a 6 month period. At the end of 6 months you will have not only met your goal but exceeded it, you will have 650 new contacts all from consistently making 5 new contacts per day.



Of course we know that there will be days you won't make your 5 but you have a built in cushion of 150 contacts that you don't have to make and still achieve your goal. Not only that each time you reach your daily goal you see progress. All you have to do is reach that small daily goal to achieve the large major goal.

Call it what you want, target, visualization etc. You are still aiming for an end result which is a goal!
Oct 24th 2007 10:11