You'll soon find out that one of the most important activities you can learn is how to listen on the Social Web. Its a great place to start when you learn how to listen and improve yourself in the process. Plenty of consumers are showing frustration because they don't feel like they're being listened to.
Once you add listening to your Marketing arsenal its a safe bet that you'll be well recieved by your target Market. Here's the kicker, you not only have to learn how to listen but you also have to learn how to take action on what you're listening to. Incorporate a listening platform in your Marketing and you're halfway home.
Learn how to track your customers and your competition to see what they're talking about, it may seem a bit much but every little bit of information counts, especially from the perspective of your customer. Remember, your visibility and interaction about your brand can't be understated, let your presence be known.