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What is a bad buzz? Bad buzz: Definition A bad

by Brahim A. Social Media Adviser, prof. Author
What is a bad buzz? Bad buzz: Definition
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What is a bad buzz?
Bad buzz: Definition


A bad buzz is a phenomenon of buzz that is to say a phenomenon of "word of mouth" negative which unfolds and amplifies on the Internet. It impairs the communication of a company, brand or public person who has suffered or provokes it. Most often, it is a marketing campaign that does not work as expected and is criticized, ridiculed or misappropriated by Internet users especially on social networks, where bad buzz are legion.

bad buzz definition

Sources of bad buzz
A company can suffer a bad buzz in the case of a customer very dissatisfied with the quality of a product or service that will complain about social networks and thus potentially launched a wave of bad opinion of other customers aggrieved . On the contrary, there are also intentional bad buzz or bad buzz orchestrated as part of a viral marketing campaign.

The sources of bad buzz are many and varied. They can come from viral marketing actions that will be diverted by Internet users or from an announcement of the company subject to controversy: mass dismissals, poor working conditions of employees in the company, a financial scandal , a problem of food hygiene etc.

Since the advent of social networks, bad buzz is taken very seriously by companies given the ease for a customer to give his opinion to the greatest number and that it becomes viral to the point of tarnishing their e-reputation.

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About Brahim A. Tycoon I Premium    Social Media Adviser, prof. Author

3,750 connections, 593 recommendations, 32,088 honor points.
Joined APSense since, November 1st, 2015, From MRIRT, Morocco.

Created on Apr 10th 2019 08:27. Viewed 312 times.

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