The “Seinfeld Strategy”

by Abdou Sani Boukari Consultant

In many aspects of life, you hear people talking about the "power of focus" : focus on achieving all the tasks on your to-do list plan, focus on learning, focus on following the plan to get wealthy...

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Habitual action steps
Focus and consistency
Beating procrastination
unbroken string of red X's on the calendar
Never break the chain

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Review on The “Seinfeld Strategy”

The "power of focus" can be better explained through a proven strategy called Seinfeld Strategy.
Which strategies does Jerry Seinfeld use to beat procrastination and consistently produce quality work? What does he do each day that most people don't?
Seinfeld's strategy consists of doing consistenly one's desired business and creating a CHAIN after a few days. Just keep at this chain and it will grow longer every day. You will like seeing that chain, especially when you get a few weeks of consistent work. YOUR ONLY JOB IS TO NOT BREAK THE CHAIN. The purpose of not breaking the chain is to eliminate your excuses. Sometimes it is easy to think of creative reasons not to get started with a stack. You are tired, busy, overwhelmed, sick, hung over, or depressed. All of these can be valid reasons to skip a routine. But if you regularly miss a day, then you will make it even easier to skip another day whenever you don't feel like doing the list.
When coaching other leaders, Seinfeld gave a simple piece of advice: "set aside time every day to create new material. The key here is to never miss a day, even if you are not in the mood".
At the start of every year, Seinfeld hangs a one-year calendar on his wall and makes a big red X on the calendar for every day he writes new comedy material. What is important is to do something every single day, without fail. His focus is to NEVER BREAK THE CHAIN.
Marking X's on a calendar encourages the leader to complete his desired task every single day. The more the leader looks at an unbroken string of red X's, the more compulsion he will feel to get over any initial resistance and forces himself to get started.

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