Online lead Generation

by Nigel Morris WebStrategyMarketing

Online lead generation is an online marketing activity with the whole and sole objective of obtaining leads of prospects and customers whether paid or unpaid.

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. Online lead generation is playing an increasingly important role for businesses and, on average, is now responsible for 42% of total sales
Businesses are most likely to convert online leads through email and online transactions (85%).
Email marketing (in-house lists) accounts for 18% of online lead generation budget.
Just under three-quarters (73%) said that premium lead generation delivers either high or medium Return on Investment.

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Review on Online lead Generation

Online leads can be generated using different online mediums such as social media marketing, local internet marekting, email marketing, mobile marketing, pay per click (PPC), search engine optimisation. Lead generation also allows a business user to define what profile of prospective customer they want to target. Only paying for each lead as it is received and returning leads which do not match the pre-defined criteria ensures the marketing budget and effort is not wasted.

Related to Online lead Generation

RSS by Email
RSS, email, Aweber

Shawn Collins of blog.affiliatetip.com explains how you can offer the option for people to receive your RSS feed by email and to also post it to Twitter using AWeber.

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About Nigel Morris WebStrategyMarketing

146 connections, 0 recommendations, 367 honor points.
Joined APSense since, March 30th, 2011, From Stratford Upon Avon, United Kingdom.

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Created on Aug 3rd 2011 06:46. Viewed 1,313 times.

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Aug 3rd 2011 13:24