Online lead Generationby Nigel Morris WebStrategyMarketing
Online lead generation is an online marketing activity with the whole and sole objective of obtaining leads of prospects and customers whether paid or unpaid. Recommended Features
- . Online lead generation is playing an increasingly important role for businesses and, on average, is now responsible for 42% of total sales
- Businesses are most likely to convert online leads through email and online transactions (85%).
- Email marketing (in-house lists) accounts for 18% of online lead generation budget.
- Just under three-quarters (73%) said that premium lead generation delivers either high or medium Return on Investment.
Review on Online lead GenerationOnline leads can be generated using different online mediums such as social media marketing, local internet marekting, email marketing, mobile marketing, pay per click (PPC), search engine optimisation. Lead generation also allows a business user to define what profile of prospective customer they want to target. Only paying for each lead as it is received and returning leads which do not match the pre-defined criteria ensures the marketing budget and effort is not wasted.
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Created on Aug 3rd 2011 07:46. Viewed 855 times.