YouTube Video Marketing Tips
by Chase McMullen Marketing SpecialistAs the popularity of YouTube and other video hosing websites
continues to increase, video marketing plays a central role for businesses.
There are many reasons which explain why your business should embrace video
marketing and here are five of them. Whether you are new company formation
looking to grow your presence online or an existing business seeking to improve
their traffic levels, there are several benefits that video marketing could
offer.
Links can be acquired
from social media websites
As millions of people have joined social media websites,
more people can see your video if it is shared on Facebook, Twitter and
LinkedIn. If your video has a ‘hook’ which appeals to potential customers, more
people will view it. By utilizing as many social media websites as possible,
the traffic levels for your own website could rise.
A bounce rate can be
reduced
If your website has a high bounce rate, this should be
improved. Even after you have looked through all pages, you might not be sure
why this happened. After all, content could be very good and is worded exactly
how you want. Videos can reduce your website’s bounce rate. This is because
when web users are able to watch a video, they are less likely to leave your
website. To reduce your website’s bounce rate further, short videos could be
put onto each sub-page.
A lot of traffic is
derived from videos
Web experts believe that the vast majority of web traffic is
gained because of videos. When a website has a video, there is a greater chance
that it will be found. Even if a website only has a video which is half a
minute long, it is four times more likely that it can be found on a search
engine.
Search rankings can
improve
If your website has a low search ranking, it could be very
difficult to find. However, videos can help because the search ranking of your
website could improve. When your website has many videos, there is a greater
chance it will be found. In a video’s description, you could include the
keywords which you want your business to be associated with. Therefore, when
someone searches for such keywords, your video can appear highly on Google, Bing
or any other search engine.
High Return on
Investment (ROI)
You don’t have to necessarily hire a professional video
production company to shoot a video—although it’s highly recommended to get a
professional video for quality purposes. This will also increase your RI on the
video you put out as well. However, if you want several videos which can be
uploaded onto a business’s website, it can be very expensive to do so because
most smartphones have built-in video cameras, it is very easy to shoot footage
for a video yourself. Many apps can be downloaded which enable smartphone users
to edit footage themselves.
Once a video has been uploaded onto YouTube or a business’s
website, it could be found by web users. As a video can create many leads which
could convert into sales, its ROI (Return on Investment) is potentially very
high. This is because you might have only spent a couple of hours on shooting
and editing a video. Although a video production company could be hired to
shoot videos which profile large scale projects, you don’t have to hire them
every time a video is needed for your website.
SkyTip Media is a creative design group that specializes in
Video Marketing, Website Design, Search Engine Optimization, Graphic Design,
and Social Media Marketing. Our Goal is to help you fully utilize the power of
your market for traditional and non-traditional marketing techniques that work.
For additional information regarding the various services we offer please refer
to our website http://Skytipmedia.co http://skytipmedia.com/#/services/
Links can be acquired
from social media websites
As millions of people have joined social media websites,
more people can see your video if it is shared on Facebook, Twitter and
LinkedIn. If your video has a ‘hook’ which appeals to potential customers, more
people will view it. By utilizing as many social media websites as possible,
the traffic levels for your own website could rise.
A bounce rate can be
reduced
If your website has a high bounce rate, this should be
improved. Even after you have looked through all pages, you might not be sure
why this happened. After all, content could be very good and is worded exactly
how you want. Videos can reduce your website’s bounce rate. This is because
when web users are able to watch a video, they are less likely to leave your
website. To reduce your website’s bounce rate further, short videos could be
put onto each sub-page.
A lot of traffic is
derived from videos
Web experts believe that the vast majority of web traffic is
gained because of videos. When a website has a video, there is a greater chance
that it will be found. Even if a website only has a video which is half a
minute long, it is four times more likely that it can be found on a search
engine.
Search rankings can
improve
If your website has a low search ranking, it could be very
difficult to find. However, videos can help because the search ranking of your
website could improve. When your website has many videos, there is a greater
chance it will be found. In a video’s description, you could include the
keywords which you want your business to be associated with. Therefore, when
someone searches for such keywords, your video can appear highly on Google, Bing
or any other search engine.
High Return on
Investment (ROI)
You don’t have to necessarily hire a professional video
production company to shoot a video—although it’s highly recommended to get a
professional video for quality purposes. This will also increase your RI on the
video you put out as well. However, if you want several videos which can be
uploaded onto a business’s website, it can be very expensive to do so because
most smartphones have built-in video cameras, it is very easy to shoot footage
for a video yourself. Many apps can be downloaded which enable smartphone users
to edit footage themselves.
Once a video has been uploaded onto YouTube or a business’s
website, it could be found by web users. As a video can create many leads which
could convert into sales, its ROI (Return on Investment) is potentially very
high. This is because you might have only spent a couple of hours on shooting
and editing a video. Although a video production company could be hired to
shoot videos which profile large scale projects, you don’t have to hire them
every time a video is needed for your website.
SkyTip Media is a creative design group that specializes in
Video Marketing, Website Design, Search Engine Optimization, Graphic Design,
and Social Media Marketing. Our Goal is to help you fully utilize the power of
your market for traditional and non-traditional marketing techniques that work.
For additional information regarding the various services we offer please refer
to our website http://Skytipmedia.co http://skytipmedia.com/#/services/
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Created on Dec 31st 1969 18:00. Viewed 0 times.