Why you should prioritize business networking
by Ivan Serrano Ivan Serrano's BlogWhen you’re starting a business, expanding or looking to tap
into new markets, friends and colleagues prove to be beneficial if not
essential in achieving our goals and objectives. The novel thing is that
networking opportunities are everywhere, it only takes knowing how to tap in
into this resource. Here are three ways to make networking a priority this
year.
Increase your visibility
Starting a professional network requires putting yourself
out there. What does that mean? It means being out and about interacting with
people within your industry. Sending
emails and calls a great start but if you want people to know that you’re
serious about your brand and product, it means always being on their radar through meetings and industry
events. What makes this more powerful is that it allows for engagement; you’re
in a better position to explain your work and respond to any questions that may
come up as a result of your conversation. A person is also better able to paint
a narrative that suits the situation best, an aspect lost on emails.
Another aspect of visibility to consider is social media. It
proves to be a powerful tool with regards to opening up your brand to audiences
you otherwise wouldn’t have access. Collaborate and become a guest writer with
and for through leaders in your line of work to further land new customers.
Continuous
improvement
Remaining relevant is essential if one wishes to both keep
their business afloat and grow. That requires taking feedback from stakeholders
seriously and taking the necessary steps to make adjustments to your operations.
Continuous improvement also requires that you learn new skills relevant to your
craft and apply them to for improved efficiency. Are you in perhaps mobile web design and
want to know how you can expand? That may require signing up for a class,
workshops or conferences that can help you grown knowledge on your work. Once
done, update your portfolio and circulate it.
Capitalizing on
opportunities
There’s always something going on within all industries.
From open forums to cocktail events, opportunities to be seen and heard are
everywhere; you ought to find the right places
to go. Get into the right groups and mailing lists to get alerts when something comes up. That
gives you’re the opportunity to get you
and your work visibility and increases your chance of landing the right deals.
Opportunities do not always mean that you’ll get something
out of it, at least in the short term. Consider making connections for other
people within your network and undertaking pro bono tasks or offering
discounted rates to those up and coming within your circles. Never miss out on
an opportunity to help as you never know when you’ll need the same.
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Created on May 18th 2018 18:37. Viewed 1,793 times.