Why You Should Localize Your Website for International markets

by Tonya Callison Author

Talking to a man in a language he understands means that the words go to his head. If you speak to him in his own language, though, he words go to his heart. That’s paraphrasing a famous quote from Nelson Mandela. He had that right. At the core, that’s what localization services do. When you localize your website for global markets, your content becomes more meaningful to your target audience. If you’re thinking about all the ways localization can help your pages, here’s a list to help you get started.

Improve Engagement

With website localization services, you can improve consumer engagement with your content. Research shows that about 65 percent of consumers prefer content in their language. In addition, about 40 percent of consumers won’t even entertain the thought of buying when the site is in another language. That’s understandable. They could miss several details because they don’t understand the language. If your content is localized, that makes it easier for potential customers to understand your pages. They are more likely to take a chance on your products or services.

Offer a Personalized Experience

Personalize their shopping experience with localization services. That way, when they browse your pages, everything they read is in the local language. If you want to penetrate the market or improve your market reach, a personalized experience for clients will go a long way to making a favorable impression. Localization can even help boost your conversion rates. If you want your business to grow and succeed, consider using localization services on your pages.

Reach New Customers

Localization improves traffic to your site. With more people visiting your pages, that means your brand and business visibility are high. Don’t let that opportunity go. Take advantage of your visibility on the SERPs by expanding your consumer base. The higher you are on the SERPs, the easier it is for new customers to find your brand and business. That’s another way to encourage more conversions and sales.

Improve Navigation

Many consumers have a rough time navigating online pages that aren’t in the local language. If you want greater functionality, a localization team can help. By translating your content into the local language, customers will find it easier to navigate the pages.

Build a Global Company

With remote jobs, more and more people now report to work online. With most of them already online, you only need to find ways to capture their attention. With localization services, you can target international audiences. You won’t have to limit your products or services to local shoppers or buyers. That means an even more explosive growth of online markets.

Stay Ahead of the Competition

In business, staying relevant is a must. You give your organization an edge when you use localization services. Content that’s in the local language shows your commitment to the local market. That will help you gain a more favorable impression.

Prepare for Online

Things won’t stay the same forever. Localization is only the start. If you’re flexible and adaptable, consider localization services to help you update your website and maintain a competitive edge in the field. 

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Created on Nov 25th 2022 09:03. Viewed 118 times.

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