Why Websites Should Be Mobile-friendly

by Jeremy Banks Evolutesix

Agencies that offer digital marketing in Davao know how important user experience is. Websites are business’ online brochures. It is where people go to learn more information about the products and services offered by a company. It is also where people look for contact information, and occasionally, seek knowledge about topics related to the products and services available.

This is the reason why it’s not enough for a website to look good. It should also be responsive, and designed in a way that makes it easier for users to find what they’re looking for. And this is where mobile-friendly web design comes in. Here’s why it’s a necessity.

Everyone Uses a Phone

Majority of users conduct their online searches through a mobile phone. It’s their most portable access to the internet, and it’s what they use, say, when they are looking for restaurants that are still open after 10 PM when they’re feeling hungry. It’s what they use when they need to Google a quick query about something they are not sure about.

If a website is not mobile-friendly, it is more likely for users to bounce back because it’s inconvenient to keep scrolling in different directions because the dimensions do not fit the phone. Mobile-responsive web design makes things easier for them and encourages them to explore the website more.

It Makes Higher Search Rankings Likelier

Google has a preference for mobile-responsive websites. The search giant recognizes how important user experience is, and rewards websites that also value the same. Web design should be an important part of your search engine optimization efforts. User experience should be at the center of your strategy in trying to get better search rankings. While link-building campaigns are essential, web design is your foundation.

It’s Competitive Advantage

Websites that are responsive to mobile platforms have an edge over websites that don’t. This is because users will not stay long on a site that makes it hard for them to get the information that they need. In order to stay on top of your competition, you need to make sure that users are satisfied with the experience they get when they visit your site.

Choosing a Web Design Partner

It all boils down to choosing a developer that will understand your business needs and use the most relevant trends to make the best version of your website. Finding an affordable web design company that fits your goal is no easy task especially when you have lots to choose from, but doing your research pays off. Make sure you explore your options and inquire about the company’s process before making the choice!