Why The Trend Of The Corporate Giveaway Is On The Hike These Days

by Crisanto Andrada Consultant

No matter how great the product or service is, people always want extra. Whether this is a discount coupon, or an extra free portion or a gift. In fact, the trend of the corporate giveaway is on a hike these days. For those who are new to this accustom, let's explain in brief. Corporate giveaways are the customized products that are offered by any particular business. These usually bear the logo of the company and may or may not have some contact details.

It helps the people to keep the business in their minds even after the point of purchase. It creates brand awareness in their minds and also for those who stay near to them like other family members, visitors at home or colleagues. These are becoming the new thing for every business these days. Whether it is It has a huge scope for the business of all sizes and all types. Let's see how it transformed a small, home-based bakery immensely.

Mrs. Jacinta Santos, a bakery exert is the owner of her family shop for the past 18 years. She is well known for her range of desserts and cakes that she offers, and customized cakes are her specialty. She had no troubles making a profit regardless of many other cake shops in the same locality. However, the business has not been going any good since one of their competitors started offering their own products at a 50 % discount on a certain day of the week.

Mrs. Santos noticed that many of her regular customers started to turn around to the other business. She was a little worried and was considering offering the discount in her own shop too. However, her daughter suggested something entirely different. She herself was totally going head over heels with the new t-shirt she received from some shopping mall she recently visited and advised her with the same idea.

Mrs. Santos was not so sure about the same but then again this seemed a much more feasible option than offering a 50 % discount. She got customized pens, eco-friendly tote bags, caps, and t-shirts as her personalized giveaway gift. She made a plan to hand out her corporate giveaways as per their spending. This encouraged her customers to make them have some extra in their order to get the next best gifts.

Just within 3 and a half months, she found that her profit has surpassed the amount she invested in getting corporate gifts. The most amazing thing was, she didn't need to offer a lucrative discount on her products for it. Of course not every of her customer returned to her, but she still continued to make a profile on her own.

There are many such entrepreneurs who are writing their own success stories through these little magic gifts. It has been found that the cost of this gift is not a big fact in the eyes of the people, but rather the emotion is what matters. People perceive them as an extra item received as a token for their purchase and associate with the brand.