Why should your business have a website?

A good website should be easy to find using search engines and be among the first results when people search for your products. It should also be visually appealing and easy to navigate. Visitors should be able to find what they are looking for without having to scroll down several pages or click on many icons.

"If your competitors have a modern, professional website, but yours is difficult to use and obviously hasn't been updated in years, who do you think customers will go to?" asks O'Shea. If your business doesn't have the skills to create an effective site, consider hiring a website developer.

2) You can tap into new markets - A website is an important tool, even if you have enough customers at the moment and are not looking to expand your customer base. For example, if you lose an important customer, your website can help you attract new ones. Looking at your website visit data also helps you to better understand your market.

3) It's a cost-effective form of marketing - Online marketing is relatively inexpensive. "A website is like a salesperson working 365 days a year. A good website can make a small business look like a major player in the market," says O'Shea.

The advantage of online marketing is that it allows you to collect data when people visit your website and social media pages. It allows you to fine-tune your strategy and better target your customers. That's why it's important to continually monitor your site's traffic statistics, so you know what content is being viewed the most and can direct your efforts accordingly.

4) It reinforces your brand - A website should be the cornerstone of your brand. It's the perfect way to explain your vision to customers, demonstrate what sets you apart from the competition and how you can offer them what they're looking for. To make the most of it, take the time to draw up a detailed marketing plan. It will help you build your brand, position your business in the market and attract customers.

5) You can attract mobile users - These days, just having a website is not enough. The content on your site must be compatible with mobile devices. There is a good chance that customers will view your site from a mobile device rather than a desktop computer. In addition, sites with a mobile version rank higher in search engines.

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