Why Should Brands Sponsor Events?

by Onspon Connect Event Sponsorship

Would you as a customer like to purchase a product of a brand which you have never heard off? Most of us won't. This is where events come in the picture it helps your brand to come in the eyes of the customer and event sponsorship is usually cheaper than TV and print ads and helps you connect directly with the customers which are an edge over another form of advertisements.

What exactly does it mean to sponsor an event? Companies/brands fund events, trade shows, college festivals, sports teams, non-profit organizations, etc and in return get a chance to connect and engage with new customers, generate leads, sales, etc.

Benefits of Sponsoring Events are as follows:

• Brand Visibility

Events help brands to get more visibility through engaging with people coming to the event through giveaways or conducting some activity of their own and giving some memento to the people who participate.

Big events which a huge number of footfalls are most beneficial, they put your brand in front of the people who are not aware of your business, they also have a huge number of social mentions and reach out to a larger audience and not just who are present for the event.

• Emotional Connect

Wouldn't you feel more comfortable buying product from a brand which shares the same passion for something like you, for example, there is a brand who make customized t-shirts of comic characters and if that brand is a sponsor at comic con you'll feel an affinity towards that brand and you'll feel more comfortable buying their products.

In this way, brands can create an emotional connect and goodwill among the customers.

• Content Creation

Brands can make custom content through events, by taking videos of interviews, feedbacks and reviews of the people coming to the event or if the event as some prominent artist/performer coming to the event, the brands can shoot some customized content with that artist and use it on their social media to promote themselves. For example, you're a jeans brand and you're sponsoring a dance event where prominent personalities from the dancing industry are coming, you can make a video shoot of the artist dancing in your jeans and use that video on social media platforms.

• Sampling

If a brand has launched a new product and they want consumers reviews, they can use events as a platform and do sampling do get feedback from the consumers. For example, if you're an FMCG brand and your about launch a healthy breakfast biscuits for kids you will look for events involving kids and do sampling during the event and get feedback from the kids or their parents, this will help the brand to know if the product is ready to launch or they should do some improvements.

• Targeted Marketing

Through events, companies can connect with their target audience directly, like you can choose an event where people from specific age group, background, interest, income range, coming together. For example, your target audience is youth you can sponsor a college event where you will find a young crowd if your target audience is gamers you can target gaming events.

• Sales

Companies can also use events as a platform to sell their products, as mentioned in the previous point, events are used by brands for target marketing, so, events prove to be the perfect place to sell products. This can be done by becoming a stall partner for an event. For example, you're a fast food brand, you can buy a stall at a music concert or a sports event where you can feed the hungry audience and increase your sales and there is a huge possibility that if the audience like your product they will buy it again from your stores as well.

In these ways, B2C companies can make the most out of sponsoring events. If your brand is looking out for events to partner with do visit onspon.com where we have 20K+ events listed across categories like business events, game and sports events, entertainment and lifestyle events, college fests and get together and community events and choose the best event to partner with.