How to Find Sponsors for Your Event

by Onspon Connect Event Sponsorship

Every event requires sponsors to make it a grand and successful event but getting sponsors for any event is not an easy task especially when you don’t know which brands to target and which brands are looking out for events like yours. This has been a challenge for both event organizers and brands, events don’t get much sponsors and brands don’t get their ideal event.

Let’s first see few objectives brands want to fulfil by sponsoring events -

Increase Brand Visibility
Reach their Target Audience
Lead Generation
Sales
Business Relationships

Now as an event organiser you need to identify which of the above objectives you can satisfy and of which brands, you need to firstly find out companies from which industry sector can take advantage of your events, you need to sit and make a list of deliverables which you can offer to the brands for example banners, hoardings, social media promotions, Tv promotions, radio promotions, stalls etc. Nowadays brands want more than just banners. After identifying all these you have to start data sourcing from google, you can also use social media platforms like LinkedIn and get email id’s and telephone number to reach the right person from the brand team, this will take a lot of time you might decide to start as early as possible.

Brands, on the other hand, have their own difficulties in finding and partnering with the right event and getting the most of their event partnerships. To overcome this communication gap, few online platforms have come with a unique online marketplace to help events and brands partner with each other and making the entire process easy and standardised. One such online platform is onspon.com here they not only help events to get sponsors but also help them with vendors, celebrities and influencers.

Here is a guide on how can events take advantage of Onspon -

Firstly, event’s organizers need to list their events, the events are classified broadly into 4 types - Business events, entertainment and lifestyle events, game and sports events, college fest, get-togethers and community. The listing as the complete information about your event like name, date, location, speakers, celebrities, agenda, the events social media links, events sponsorship range, event deliverables, these event listings are SEO optimized this makes it easy for potential sponsors to get a fair idea about your event through a single page.

Secondly, once your profile is created and you list your event, you get your dashboard, which has a option to view the brand requirements, here you can see what kind of events the brands are looking out for and apply to the brands who are looking out for event like yours and wait if the brand thinks the event is worthy enough they will definitely get in touch with you or you can even opt for premium package where you’ll get all the latest update about what’s going on.

Onspon.com also helps the event organizers to get in touch with event vendors near them and if they need any celebrity or influencer for their event. For brands, they can create their brand profile and update their brand's requirements and receive applications from relevant events, this will help them reach their marketing objectives. In this way, Onspon helps events and brands to have better partnerships and fills the previously existing communication gap between event organizers and brands.