Why Real Estate Needs Social Mediaby Jeremy Banks Evolutesix
One of the challenges in the real estate business is getting leads or prospective buyers. In the digital age, it’s not enough for you to just set up a booth in a mall hoping passersby are interested in buying a house. It’s a very limited space, and there are little chances of you finding your audience there.
To survive in modern business, you have to be where your potential clients are, and that’s what business social media marketing can help you with. Below is a list of practical reasons why you need to market in social media.
- Everybody’s there. Everyone has a Facebook, Instagram, and Twitter account. Everyone visits Pinterest and Youtube to find things that might spark their interest. And most likely, people who are looking to buy a new house are probably looking around for photos of what they want their dream house to look like.
This is why you must have a social media presence—to be visible to your prospects, and to have the ability to influence their decisions.
- It’s The Modern Yellow Page. Gone are the days when people needed to look through the yellow pages or classified ads to look for what they want. The Internet makes it so much easier to get the information one needs.
One of the first things people do when they’re looking for something is to search it on Google, or find the Facebook page of the shop or company they want to look up. All the contact details and the address are present, so they’ll be able to get in touch easily. Plus, people can instantly review your company through your recent posts. If you’re not in social media, you are prone to appearing less credible as a business.
- Build Your Brand Story. As with most businesses, reputation is very important. Your prospects need to see your company as an authority in real estate. They need to be able to trust you, and see your activities and events, and most important of all, have a glimpse of your processes.
How do you take care of your clients? What steps do you take in guiding them on choosing the right place? Do you really value their preferences and needs or do you simply push them to make decisions just to make a profit? These are the important things they consider in choosing who to engage with.
- Build A Community. With social media, it’s so much easier to gather people with similar interests and needs. It’s the perfect platform to network to prospects and engage with them through comments or responding to queries. It also allows one to monitor how the real estate agents you work with market your business.
Compare it to old-fashioned booths in public places, social media acts as a filter to distinguish the people who are actually interested in buying and who are more likely to make a deal with you. But more than that, it’s so much easier for you to get referrals and positive reviews from your past and current clients.
Social media may be infamous for its viral content and it may be more known for the personal reasons that users have for utilizing different social media platforms, but businesses like real estate can benefit a lot from it, too.
Your next client is waiting for you there. Kickstart your business social media marketing right away!
Created on Dec 27th 2017 00:39. Viewed 66 times.
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