Articles

Why Operational Efficiency Needs To Be Your Top Priority

by worxpertise edge Maximising Customer Lifetime Value
Operational efficiency is the most decisive metric to measure the performance of a company. Greater the operational efficiency, more profitable is the firm in terms of revenue, customer satisfaction, employee contentment and more. Therefore, the key emphasis is to convert all performance governing factors in terms of operational efficiency. Let us understand why improving operational efficiency needs to be top priority of your business.

Constant shift in Customer Expectations

In today’s fast-pace world, every business constantly confronts new competitors. Therefore, customer always has a chance to explore new approach to what’s already available to them. Even when current businesses are sufficient to fulfil customer promise, there is still a constant shift in customer expectations in an urge to gain more and better at lower cost.

Your impulse to progress is the driving force that encourages you to keep your company’s performance competitive. You should go all-out to better equip your systems and provide optimal services – you ought to improve operational efficiency - to respond dynamically to changing customer expectations.

Employees lose initiative with mundane tasks

In a company, individualism loses its significance with routine tasks without goal and transparency, in a team and across teams. If an individual’s time is not valued and skill is not effectively streamlined, he loses his focus towards larger business objective. Even when team members work harder, the company’s operations lose their pace and workforce its enthusiasm. Integration of processes and cooperation among team members become challenging.

You should refine your processes, support technical growth of your employees, allow sharing of data/ideas across departments, value their feedback and appraise them with incentives – in all you should improve operational efficiency – to retain your skilled workforce and to build their capacities.

Old tech tools result in bottlenecks

Obsolete technologies are the greatest bottlenecks in delivering that exceptional customer experience one is looking for. Customers always want faster and flawless experience else they make a switch over to another product/service. Without cutting-edge technologies and lack of modern marketing strategies, your system, processes and even employees fall back. Even with the utmost efforts, they deliver less and late with waste of money and effort.

Therefore, it is imperative for forward looking businesses to continuously transform product, people and processes with the latest technology to stay competitive in the ever-evolving tech-business world. With powerful applications and latest tech solutions, you are able to manage your time well and optimize your business processes – you improve operational efficiency – stay updated and rise to the top.

Supply chain inefficiencies fail customer loyalty 

Online shopping has changed the purchasing approach of consumers. These days, consumers are too quick to compare products and service options offered by retailers – a few mouse-clicks or finger swipes are enough to change their purchase decision. Consumers have multiple aspects for selecting a particular brand - better product/free and on-time delivery/lower price/easy-payment options – subject to which feature(s) has more weightage for that customer at that time.

Retailers should closely monitor each phase/stage of a product from raw-materials to end-product. Better logistics management improves operational performance and leads to greater optimization achieved in terms of product quality, scheduled time-frames, best delivery and easy payment. Successful retailers anticipate purchase patterns and efficiently integrate processes to maximise customer satisfaction and boost customer loyalty.

Hence, important takeaways points to why you should give top priority to Operational Efficiency are:

  • To compete and respond dynamically to changing customer expectations
  • To support individual technical growth and efficiently integrate processes
  • To optimize business processes at all times with latest tools and technologies
  • To boost customer loyalty with best logistics management


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About worxpertise edge Freshman   Maximising Customer Lifetime Value

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Joined APSense since, January 24th, 2020, From Gurugram, India.

Created on May 20th 2020 02:31. Viewed 347 times.

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