Why is SERP Important in SEO?

by Anil Sharma MinimalTweaks - Creative Marketing Agency

SERP or Search Engine Results Page is the result page displayed by any search engine when a user submits a search query.

There are various types of search results displayed by the search engine such as organic results, Ads, and many more.

You may even contact an SEO Company in Lucknow to get your SERP ranking better.

Have a look at one of the SERPs in the image below.

Why is SERP Important in SEO?

To appear in the topmost position in a SERP is the main motive of Search Engine Optimization.

It is the results page where you can get new users to your brand and company.

SERP is the SEO battlefield for mainly two reasons:

1. It is the page where organic traffic comes

2. It helps to recognize your competitors

Let's look in-depth at both these points

1. Organic Traffic

Website pages ranking higher in the SERP get the most organic traffic.

Every time user submits their query to search engines, they go through several pages appearing on the SERP page. Users usually click on the top ranking websites leaving the other ones.

Thus, websites with lower rankings receive less organic traffic.

From the SEO approach, it is important to rank higher in SERP as it will bring more traffic to the website.

2. Competitor Identity

SERP will help you to find your competitor and analyze it.

To make your website rank in SERP, you will have to find out what the users are searching for and what type of content will be perfect for them.

Through SERP analysis, you can obtain valuable information about your competitor such as:

1. Content-Type

You can find out what type of content ranks higher on the results page and you can create your website with similar content.

2. Topic Coverage

You can create high-quality content than your competitor by analyzing the content of your competitor.

3. Length of Content

You can determine the average length of the content of the topic and cover that topic in a more broad way than your competitor.

4. Authority of Competitors

You can also find out the page authority of your competitor and can determine in which way you can overcome them.

You can also find out the number of external links that your competitor has, to make your strategy accordingly.

How is SERP generated?

Every search engine generates the SERP based on the user's search query and ranks the results according to the quality and other factors of a website.

Generating results in SERP is based on 3 processes:

1. Crawling

The search engine crawls for the websites according to the search query submitted.

2. Indexing

The search engine stores the content from the web pages to its library or index.

3. Ranking

Finally, the search engine sorts and displays the indexed web pages in the SERP.

For example: If a user submits a search query in Google, Google will look in its indexed web pages for the relevant content and sort them to show up on the results page.

Conclusion:

Search engines may consider your website eligible to rank in the top position in SERP if your web pages have quality content and the search engine finds it suitable for the search queries.

If you want your website to rank higher in SERP, you may hire a social media marketing agency.