Secrets To Rank Magento 2 on Top SERP

It is your obligation as a retail merchant to guarantee that your online store ranks better in search engine results pages. When your eCommerce store ranks first on Google, more potential customers will find it, resulting in more leads, sales, and profits. If your eCommerce store is built on Magento 2, you've already won half the battle because Magento is SEO-friendly by default. To assist you win the other half, we've compiled a list of little-known tips for optimising and SEO-friendly eCommerce stores. 

Content Strategy - Create accurate, convincing, and self-explanatory content for your Magento 2 store if you want to rank higher in Google search results. Because the material you create will be the foundation of your SEO strategy, it must be completely unique without any duplications.

Always keep in mind that Google keeps track of how much time a user spends on a page. As a result, if your potential consumers can't discover what they're looking for on the page they're on, they'll leave soon, and you'll likely fall behind in Google search results. Aside from that, you should update the content of your website on a regular basis. This will help to maintain your store busy and healthy.

Keywords strategy - Unless the targeted keywords are cleverly interwoven into the material, no matter how interesting it is, it will not appear in search results. Keywords are the building blocks of content, and when utilised carefully in the content, they can help your Magento 2 store rank higher in Google SERPs, so do your keywords research and attempt to figure out what buyers are looking for. You may also use the keyword planner tool to figure out which keywords to include in your article. You can also look at your competitors' websites to see what keywords they employ.

Responsive Design - With around billions of mobile users worldwide, mobile shopping is expected to increase in sales by 2021-22. If your Magento 2 store isn't mobile friendly, you're likely to lose a lot of prospective clients in today's smartphone-driven eCommerce market. Are you unsure if your Magento 2 store is mobile-friendly? 

To make your Magento store mobile friendly, you can do the following:

• Compress large photos without sacrificing quality so that they load quickly.

• Produce shorter product descriptions, metadata, and URLs, among other things.

• Make sure the buttons are the right size for the "big thumb or finger."

• Make use of a light weight theme.

• If your website theme is not mobile friendly, then get a professional to build a Magento 2 theme for you and have it optimised for mobile devices.

Use Updated Version -  The Magento team is well-known for routinely updating the platform. A minor upgrade occurs every two months on average, with a large upgrade occurring roughly every quarter. There have been almost 30 releases since the release of Magento 2. Upgrading your Magento store to the most recent version adds a slew of new features, security and code upgrades, and speed boosts that will help you keep your store safe and secure. It's a good idea to employ Magento developers from a reputable organisation if you don't know how to upgrade your store to the latest version.

Improve Page loading Speed - The speed of your website has a significant impact on your organic search rankings. Around 40 percent of visitors exit a website that takes longer than 3 seconds to load. In reality, a slow-loading site has an adverse effect on not only search rankings but also bounce rate, which has a negative influence on conversions. Furthermore, Google favours sites that load quickly and gives them a higher ranking in search results. This basically means that you should optimise your Magento 2 store's speed and keep page load times under 3 seconds. 

Conclusion - It's not easy to get your Magento 2 store at the top of search results. Your website's search rankings will undoubtedly increase if you adopt the tactics outlined in this essay. However, if you're having trouble getting the results you want, we recommend Excellone Technologies' Magento store optimization services. Engage the services of a professional specialist who can propel your business to the forefront.