Why Is Multilingual SEO Important In India?

by Sougata J. Blogger

India is just second to China in terms of largest online market. Do you know there are 560 million online users and the country has just started? Since a significant percentage of the population hasn’t yet come online, there is enough room for growth.

With rising income opportunities and a higher ecommerce growth, India provides huge opportunities for international businesses.

No wonder, several global brands have adopted India-first model as well as paying more attention to search engine optimization in India.

Now, SEO is based on good content and you cannot depend on translating software for writing vernacular content. In such cases, the Hindi keyboard typing software seems as a savior.

Search Engine Optimization In India

In India, Search Engine Optimization or SEO is a popular discipline that several brands understand its importance.

However, if you wish to succeed in competing with Indian companies and other off-shore businesses, it is crucial to examine the main considerations to get SEO in India right and ranking on result pages.

Also, your brand won’t be visible to Indian consumers without any strategic SEO approaches to the content marketing efforts.

Mobile Comes First

In India, mobile internet usages are always ahead of the global average. For that, SEO friendly websites must be optimized for mobile.

When searching for something online, Indians conduct searches using Google in their smartphones. Pages that load quickly and have options for offline viewing have more Indian users getting engage with your online content.

When it comes to online content, especially in vernacular, you cannot do away with translating software. You definitely need your hands on the Hindi keyboard typing software, for sure.

Use Of Local Languages

Over 50% of the world’s best websites are presently in English. By contrast, websites localized in Hindi accounts for 0.1%, even though Hindi is spoken by about 551 million people.

Now, you cannot just deliver content to those seeking information in Hindi. Even when you use translating software, the real essence of the content gets lost.

This is the reason most businesses hire writers who can write impeccable content in vernacular along with English. In such a case, the keyboard typing software seems to be a boon.

It has been projected that by 2021, a majority of Indian internet users would look for localized content.

Why Using Local Indian Languages Are Important?

As a digital marketer, you must accustom yourself with the popular phrase, can’t read, and won’t buy, always on your mind.

Research shows most Indian internet users consider online content in their regional language more trustworthy than English content. The vast majority of Indian customers are also likely to respond to a digital ad in the vernacular language more than English.

So, creating Hindi content becomes pivotal with the help of Hindi keyboard typing, at all times. Invest time to choose the right software, accordingly.