Why is digital marketing important to my business?by TM Maria Be a king in your own kingdom
If you keep asking yourself why you need a Digital Marketing strategy, today we want to answer your questions and tell you why it is so important for your company or organization.
In recent years, digital media have become part of consumers' daily lives. Users not only use the internet for work or entertainment, but they also use it to resolve any type of business-related question. All the information around a brand will make the user more or less willing to become a final consumer, so a digital marketing strategy will be essential to improve the image of the brand and increase its visibility.
In addition, the consumer is no longer a passive user who receives the information from the brands without "complaining." Currently it is informed and compared before making any purchase decision.
Having a good online presence, developing a coherent strategy, correctly managing your Social Networks and being participatory in your community, can facilitate the increase in conversion of potential customers. So that you can see it a little more clearly, we leave you with some very significant figures:
52% of companies have gotten clients through Social Networks.
Over 40% of brands receive friend requests on LinkedIn.
More than 50% of brands have increased their budget for Online Marketing.
What are the benefits of working well with Digital Marketing?
Digital marketing will provide you with many benefits. Let's see some of them:
Can always be measured
One of the main benefits of digital marketing is that it is measurable, so you can know what the ROI of your actions is. In addition, you can access the information at any time and obtain results in real time, which is not the case in traditional advertising.
It is moldable
Marketing actions are moldable. That is, we can launch an action, review how it develops and, if we are not happy with the results, shape the action to try to optimize them.
It is cheaper than other method
If we compare digital marketing with traditional marketing channels (such as television, radio or print media), the former is much cheaper.
Possibility of having your own community
Creating a user community around your brand has only benefits. It will give you the possibility to speak directly with your clients, to know what their preferences are and to adjust your product or service to their demands.
Allows better segmentation
Any digital marketing action can be focused on your target thanks to the possibility of segmentation. Performing a much more personalized segmentation will help increase your conversions. We can segment our audience by gender, location, language, country or consumer habits, among many other options.
Who can help me with my digital marketing?
Although apparently creating a blog or managing Social Networks may seem like a suitable task for many, it must be taken into account that making mistakes is very easy. Ideally, a professional in the sector develops the marketing plan for your company, which has two very different parts: the strategic and the operational.
Created on Aug 10th 2020 12:45. Viewed 66 times.