Why Hindi Is the Future of Marketing in India?

by Sougata J. Blogger

Since the inception of the internet, English remains the dominating language in India. However, after the digital revolution of 4G technology in India, the demand for the regional languages increased a lot. They search for easy Hindi typing software or other regional typing software as only 10% of the internet users in India among 1.32billion people are fluent in English.

Hence, in such a competitive time, marketers cannot overlook the rise of the Hindi language. People are consuming more regional languages instead of Hindi. The current article is all about the various reasons behind seeing Hindi as the future in the Indian marketing industry.

Spoken by Millions Across the Globe

Considering Hindi as a local country-based language will be a mistake. Nearly 260millions of people speak in Hindi across the world as their native language. Besides, 120million people speak Hindi as their second language. The figures are enough to conclude the reach of this rich language.

Hence, when you are using the language for marketing, the volume of the audience will nearly be 400millions of people. There is no smartness in losing such a massive audience base.

Easy to Learn

One of the best things is that you can easily learn Hindi. If not fluent but enough for communicating with the others. Hindi is a phonetic language means that you write the word as it sounds. It is not like English, which often makes it tough to write. Further, with the easy Hindi typing software available in the market to write the language on the digital platform makes the task simple.

Bollywood Market

Indian Hindi film industry, fondly called Bollywood, is the biggest in terms of the films produced each year. You can imagine the scope of writing in this sector. Several scripts are written in the language for various films, television contents, and advertisement films.

Hence, again Hindi can play an influential role when it comes to using it effectively for advertising your products through movies or advertisements.

Hindi helps to Know Other Languages

Hindi can be a bridge between other regional languages. In India, most of the people understand Hindi, even if they can’t speak. Hence, when you are marketing your products online using the Hindi language, people will understand what you are up for. They take more interest in their products more than earlier.

Reach the Rural areas

With 4G technology, even rural people connect with the world. However, mostly they use the regional language as a medium of communication. Hence, the local influencers are also using the regional language.

With the help of the easy Hindi typing software, they are reaching a massive section of the audience. Companies can use the same technique to target the rural sector for a better hold in the Indian market.

Final Words

Over in this article, you read how Hindi can help the companies to do better marketing in the Indian market. Using Hindi can open an ocean of opportunities for companies in terms of marketing.

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Created on Sep 18th 2020 05:24. Viewed 217 times.

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