Articles
Why Franchise Your Business?
by Martin S. Approved Franchise OpportunitiesLife is all about pursuing one’s dreams in a manner that has
integrity. Success is the progressive realisation of a worthwhile dream. Some
of that dream may involve building a business. You can do this as an employee,
as an independent entrepreneur, as a franchisee, or as a franchisor.
Franchisors find that the relationships that connect a
franchise community will work best for its particular business type.
The
franchisor’s responsibility in the relationship is to offer a sound business
concept and operating system, capital to grow the business, a marketing
framework and strategy to grow the brand, complete training and support in
running the business, a plan to anticipate and increase growth within the
targeted market, and a culture that franchisees can respect.
The franchisee’s
responsibility is to operate the business according to the franchisor’s
standards, find and work with customers, and supply capital to the franchisor
in the form of initial franchise fees and ongoing royalty payments. When this
relationship works, it’s unbeatable. When it sours, it can adversely affect a
lot of people.
However, this arrangement doesn’t necessarily have to apply
to all businesses. All businesses would not make suitable franchises. If a business
is built around the owner’s personality and not a product or service that’s
easily replicated, it probably should not be a franchise.
If it doesn’t have
broad geographical appeal and is more suited to fit local clients’ needs, it
probably should not be a franchise. If the product or service doesn’t reach a
growing market, then it also should probably not be franchised.
However, for some businesses, franchising can be a ticket to
smart growth - growth that is necessary to building the business.
Franchising
will allow those who buy into franchise opportunities - the system - the
franchisees - to build out the business, making the franchise more efficient
and profitable, which allows franchisees to become wealthier.
These businesses will use the initial franchise fees to build the system’s units and infrastructure, which gives it an advantage over other companies that rely on private investors for their capital.
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About Martin S. 
Approved Franchise Opportunities
0 connections, 0 recommendations, 20 honor points.Joined APSense since, February 9th, 2017, From London, United Kingdom.
Created on Apr 30th 2019 11:33. Viewed 96 times.
