Why eCommerce businesses must offer Guest Checkout feature to customers

by App My Site DIY App Builder

Sometimes it is the little things that matter the most!

However clichéd and dramatic this quote might sound; it is true when it comes to a lot of things. Even in business, sometimes little changes lead to a great impact.

It is the age of smartphones and most people prefer shopping online. As a result, the competition is also growing, and all the eCommerce crusaders are trying hard to meet all the needs of their demanding buyers.

One such significant feature that businesses must offer to the impulsive buyers is “Guest Checkout”. It is a must-have for all eCommerce stores. Stay tuned and know how you can cover this crucial milestone for your online business.

Benefits of offering the Guest Checkout option

Guest Checkout is a feature that enables users to explore the website or app as a guest and make purchases without actually signing up for the platform.

It can actually turn out to be beneficial for businesses in a number of ways. Go through the points listed below and know more:

#1: Increased consumer responses

When consumers get the option of guest checkout, they are not compelled to share their personal data and information, that is otherwise required to sign up. They feel free to explore the store without being concerned about their privacy.

It makes your online store available even for those customers who are not comfortable sharing their personal information, or even just too lazy to go through the detailed sign up process. It also reduces your scale of commitment as a brand.

#2: Easier first time purchases

First time users often get overwhelmed due to a number of requests, queries, permissions, and more, they receive. It often requires them to go through more than four to five steps to complete the process before completely checking out.

This makes the purchase process complex and new users often need time to grasp the system. However, the guest checkout feature can expedite the buyers’ journey and makes the process less complex.

#3: Reduced abandoned carts

It is evident that forcing customers to create accounts can result in increased cart abandonment. On the contrary, adding the guest checkout feature can lead to more conversions.

Customers feel free to explore the store and add as many products as they want without having to share sensitive information. You can always seek their details for redeeming discount coupons, and availing offers.

#4: More sales and conversions

As there is no concern about data or privacy invasion and the checkout process becomes quicker, the sales and conversions also increase. In fact, the feature makes it easier to turn visitors into buyers.

New visitors find it easier to shop with an app as a guest. You can always ask them to register in future, once they are comfortable with the app. Sign up can always be made mandatory later, for redeeming coupons and availing discounts.

AppMySite lets you do it the easy way

Sounds too overwhelming? Do not worry! You can sign up for AppMySite’s AI-powered DIY app builder and accomplish it the easy way.

The AI-powered tool enables you to make app online and add multiple features. It comes with a range of features and benefits and “Guest Checkout” feature is one of them.

In fact, there are a pool of many such features that can add more value to your online store. So, wait no more and explore the app builder now!

Get complete assistance to enter the mCommerce industry and register unprecedented success. Get, set, grow!