Five insights you must monitor on your competitors' top website pagesby App My Site DIY App Builder
Mobile apps are the new address to every business and service. It has become the go-to solution for all day to day needs of online buyers and content consumers.
The consumerization of technology and proliferation of online brands has also given rise to a huge competition.
More businesses are joining the online realm every day, and also converting website into app to reach mobile friendly customers.
Hence, as an online business or service provider, you must always remain at the top of your game!
In order to do so, you must not only analyze the insights of your website, but also keep an eye on your competitors’ website performance.
So, what are the metrics and insights that must be covered? Explore the blog and find out. Know your competition inside out and take more informed business decisions.
Five SEO and traffic insights that must be monitored
It is important to analyze the strengths and weaknesses of your businesses. However, besides your own performance, you must also analyze your consumers’ strengths and weaknesses.
You can use SEO tools like SEMrush, to analyze the metrics. You will have to paste the URL of the relevant pages to generate the detailed reports, as you do for the analysis of your own pages.
Analyze some crucial insights related to your competitors’ top website pages, as listed below, and get a better understanding of the challenges:
#1: Customer Strength
The first and foremost significant metric that can give you valuable insights is the strength of their customers.
Pages with keywords like “free trial”, “make payment”, “basket”, “checkout”, “payment confirmation”, etc., that denote of conversions, can be sought to know how many conversions your competitor is earning.
#2: Traffic Sources
Apart from assessing the strength of traffic and conversions, you must also monitor the traffic source of your competitors.
They could be getting their traffic from a variety of sources like blogs, social media posts, ads, and more. Figure out the most active sources and try to harness the same if suitable.
#3: Top Services/Products
Lookout for the top pages that represent the top services / products or product categories of your competitors.
This could also imply the presence of a significant kind of page, product offering, etc., that you can have on your website or at least get inspired from.
#4: Best Performing Content/Ad
Content marketing and advertisement campaigns can be a great source of traffic and revenue generation.
Find out which ads, blog posts or newsletters are gaining most traffic for your competitors. You can look for top pages report and shape your content strategy accordingly.
#5: Targeted Markets
If your competitors are doing exceptionally well, it may also mean that they might have targeted the right audience.
So, segregate and study traffic based on country, language, etc. Find the number of unique visitors coming to a regional page to discover the markets with the greatest consumer potential.
Suggested Read: Why is speed an essential factor for your WordPress blog?
That was all about today! Collect valuable insights by monitoring your competitors’ website pages and analyze the information on a regular basis.
If you want to discover more such tips and tricks, then explore the blogs by AppMySite and stay updated of the latest trends.
Created on Jan 18th 2021 04:56. Viewed 68 times.