Why do you have to be honest with your customers?
by Brahim A. APSense Adviser for Social Media!Why do you have to be honest with your
customers?
·
Because
lying is bad.
Does
it make you smile? Because it is obvious that one hears without
ceasing, but without unfortunately always taking it
seriously. However, the lie, whatever it is, is completely to
proscribe if one wants to establish a relation of trust with a prospect and
when one wants to retain a customer.
Once
we have established this, we can focus a little more precisely on the
importance of a clear and frank exchange with your client. When you offer a
service to a prospect, it must be clear, unsurprising and perfectly
defined. And it's not for nothing! Many prospects are
especially scared of one thing: scams. To chase away this
idea directly from their heads, only one solution: good communication and
total transparency.
·
Being
honest means what?
First, do not make promises that
you will not be able to keep. No need
to oversell your skills or announce a very short deadline
if in the end you will not be able to do your job in these terms. Promoting exceptional spin-offs does not help either, and
if that will perhaps convince you a new client for the first time, there is
little chance that he will return to the fund if he has been disappointed in
the dreams you made him glimmer.
But it also means being
completely transparent about the delivery you deliver: what will
your service really bring to the customer? What will really change
once you have audited and improved the SEO of its site? These questions
must have concrete and verifiable answers. They may seem
less selling on paper, but will provide your customer with a
reassurance on what they buy.
Being honest, it also happens
during the course of the order. An unforeseen delay, the
impossibility of technique to meet all the requirements of your
customer? The more you communicate quickly and frankly, the more
your client will understand your little addicts and will be able to keep a
positive image of your service (and will be likely to reorder) .
This honesty is always well
received by your customers, even before the order: it helps to enter
a relationship of trust.
·
Be
transparent in your presentation on the Internet.
More and more people are looking
for providers via the Internet. Thus, transparency also requires a caring
and clear attitude when you appear on your website (or social
networks) . A photo of you, a talking pseudonym or your name
simply, these are messages of trust that you send
indirectly to your customer, but that push him to buy your benefits more
easily.
Without wanting to do in the
melo, we promise you: honesty always pays. Even major
brands have understood: you do not want to buy just a good spread,
you also want to know exactly what is in it, where it comes from, who made
it. Do you say that for your customers, it's the same! By applying some of these tips, you can improve the way
your potential customers see you, but also facilitate your conversations and
convince them to come back to you.
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Created on Feb 12th 2020 02:57. Viewed 717 times.
Very good write up, Integrity and appropriate delivery on time as agreed is what earns us trust from our customers and clients. Thank you for sharing.
Feb 16th 2020 15:22 1 Likes