When you see a business card web design

by Aangil Adie logo designer

When you see a business card , an ad in the newspaper , or a website that appeals to you , have you ever considered why it is so ? Is it because of the design or lack of it ? Is it because of the balance that is struck between beautiful design elements and the space around them ? That is what the negative space design does. It reaches a balance between all the subjects used in a particular web design so that the design is not overwhelming but eye -catching and appealing .

In any piece of art , you are subject to the frame of the space you are designing , in which you use positive and negative space . The positive elements comprise the topics of design , while negative space is blank space around the design. Negative space is also often known as white space .

The Use and Importance of Negative Space in Design

Negative space is so called because it is the exact opposite a balanced picture , which may include a subject like a description of a person and text , and a variety of other shapes . All margin and the items have been negative space . It is against this space that a positive space can present itself and have an impact on the viewer . The use of negative space while maintaining a balance is a challenge for a graphic designer or even a photographer , and knowing how much space it is important enough for such creative professionals. How does having a space design help ? Let's find out.

Is a Symbol of waste
Studies show that the use of negative space in a design gives a look of luxury and sophistication . If you have a high - end moisturizer placed against a white or light background with simply being colored container element , do not want to just pick it up and use it ? It will not give you a feeling of luxury and try to tell you that only a chosen few can afford it and use it ? This is how strong the negative space .

Creating a Free Flow
It also allows the viewer to see a clear design . As it allows the design to stand out , a viewer is not obstructed by a multitude of elements to distract him , and the real object of focus remains true object of focus . It makes a difference in the way the design is found and largely valued by the consumer resulting in an eventual positive response .
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