What is the reason that your bulk SMS service is not working in your favour?

This question often pops up when you are not so busy. But don’t you want to know why there is a sense of negative vibe in you. Apart from business making, trying to learn whether the bulk SMS is working or not, is too much to handle! So, to simplify things, we have drafted a special module in your regards to know whether your bulk SMS service is missing the target or hitting the bulls’ eye.

1. Off the Mark content: Is your content too lengthy? Or you are not able to convey info in 160 characters as you are using long complicated words. Whatever be the reason, try to make the content as short as possible but should be relevant to your business. Making short and quirky content is like an art and you need a good SMS provider to do the needful.
2. Wrong Targets: Like sending the same lasagna coupon to an elderly couple will not make a difference than that of using it with a young couple looking for fine dining options on an app or a place nearby. Every customer has a suitable need and sending useful campaigns and coupons will do the deed if it is customized and personally curetted to trigger impulsiveness.
3. Linking it with a non-mobile-friendly page: Your website needs to be in sync with speed and performance. A customer will not wait for a lifetime to finish the purchase and linking your leads with a non-mobile-friendly page is a death wish! Any miss-timings, hard-to-read text, improper and untidy navigation skills will lead to an unpleasant relationship with the customers.
4. Complicated call-to-action Buttons: A CTA button should be bold and bigger than other words to catch the attention of the client. But if a client is going through various web pages to click the CTA button, it will test the patience of the customer for sure! And ultimately your customer will leave the web page and you will lose your precious customer. So, it is important that you need to provide easy CTA buttons without complexity.
5. Wrong Frequency: Have you used the same campaign twice in the same week. Well, that’s bad! Using the same campaign to the same target audience makes you look greedy! Planning is the key.
6. Wrong timing: Your info is correct. As well as you have selected the right recipients, however, you send an SMS to your clients at a vague time-space making them unsubscribed from your service! That is alarming. To avoid sending SMS in unholy timings, you need to make sure that SMS is pre-scheduled and you do not miss the time slot!

We see these are the prime reasons why an SMS service can fail. Identify them and hit the bull’s eye with grit and fervour!

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Created on Jan 8th 2021 06:30. Viewed 158 times.

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