What is the Importance of Social Media for Modern-day Businesses?

by Neha Sharma Digital marketing head

The various social media sites such as Instagram, Facebook, and Twitter have become human’s favourite playground. Social media sites bring everyone from eight to eighties under one roof.

As a result, brands are leaving no stones unturned when it comes to making their presence felt across all these social media channels. This is because social media is where everyone is.

It is very hard to find a brand which is not active in social media. Social Media has emerged as one of the most powerful tools for online branding. Most of the times, brands outsource their social handles to a reputable social media marketing agency in Kolkata for the best results. Sometimes, brands also hire an in-house team for social media marketing. In either case, social media is something which faces maximum attention in terms of online marketing.

a) Bolster Brand Visibility

More than 55% of online users have known about new products from Instagram (Hootsuite). This is why social media is valued so much by brands of today. You can find people from all background in social media sites. This makes it very convenient for brands to increase visibility and reach out to diverse people.

b) Cost-effective and Simple

Using social media, one can reach out to your target audience in a simple click. Based on internet browsing, there are cookies which help to segregate people in accordance with their taste and preferences. All one needs to do is to know your target audience and the rest would be taken care of by the social sites. Added to that, you can also save big.

c) Continuous Impact

Another advantage of social media is to constantly communicate with the audience. Roads are filled with so many hoardings but they keep on changing and people tend to forget about them. On the other hand, there are social media. Here, one can constantly fill the feed of their target audience with quality content on a consistent basis.

d) Communicate with the Audience

It is very easy to communicate with the audience using social media channels. Brands can use it for feedback, reviews, and also for thanks giving. Whichever the case is, it is a great way to communicate with the audience.

e) Performance Tracking

It is very easy to monitor performance on social media. Be it views, clicks, or engagements, there are a detailed insight and stats that helps in monitoring the performance of the campaigns and activities on social media.

Conclusion

Social media is the most trending thing now. And its popularity is poised to reach unimaginable heights over the coming years. Given the impact and effectiveness, brands will continue spending big on different social media channels. As a result, the demand for a specialist social media agency in Kolkata will also increase.