What is the Connection Between Taxonomy and SEO Marketing?

by James Spencer Blogger

Trends come and go, including those related to search engine optimisation (SEO). The people related to SEO can focus on keywords, get backlinks and produce lots of posts. But can these approaches lead to higher rankings in search engines? Some can. But these tactics are constantly changing in the face of new technologies and Google updates.

According to a reputable local marketing agency in Sydney, one overlooked SEO tactic revolves around website structure or taxonomy. However, taxonomy has always been crucial to establishing an online presence.

Taxonomy Marketing

You may currently have a small website and expect users to find the right path to the page they want on their own. But what happens if the number of pages increases from 10 to 100? It would be like finding a book in a huge library - an impossible task without a rational structure.

Just like a library, you need to organise your website properly so that robots and users can easily navigate between the pages of your store, blog or service. In other words, you need a structured roadmap. For website owners, developing a taxonomy that is useful for both users and search engines is crucial and easy to understand.

This post will guide you through the nuances of SEO taxonomy. Whether you have years of market experience or are just starting out, you will find valuable insights that can redefine your online strategy. So, let's take an in-depth look at taxonomy with the help of a successful local marketing agency near Sydney, which can be the most important advantage of your digital journey.

What is the Relationship Between Taxonomy and SEO?

SEO taxonomy is closely related to your website's taxonomy. This means that the logical organisation of a website contributes to clearer navigation and understanding of content, which is essential for SEO.

If people don't encounter problems when navigating a site, they are less likely to leave it.

Interest in content also increases. Combined with optimised performance and improved accessibility, search engines like Google receive positive signals and make the website stand out in a search. In addition, the SEO taxonomy improves crawling and increases the number of indexed pages.

The main components of an SEO taxonomy are:

Categories: Categories that effectively group content, such as 'men's', 'women's' and 'accessories' for clothing stores.
Subcategories: more detailed sections such as 'pants', 'shirts', 'shoes'.
Facets: These are filters or attributes such as 'red' or 'size M'.
Tags: Tag pages with these tags and keywords provide more context and help organise content into precise contextual categories. "Fashion trends”, "summer fashion”, and “style tips” could be tags for an article about summer fashion trends - according to a local marketing agency in Sydney.
URL structure of the web page.

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