Taxonomy SEO : Ultimate Guide

by Priyanka Idot SEO Manager

We frequently come across websites with entirely mismanaged category and tag structures. Overusing tags and categories can have negative effects on even major news websites. A taxonomy system includes things like tags and categories. An effective taxonomy system can improve the SEO of your website when applied properly. The inverse is also true: if utilized improperly, it will cause damage. The importance of those pages and how to use them are covered in detail in this article. Category archives will serve as our main example. Read up on taxonomy SEO here!

Landing pages are archives by category and tags

We organize information on our website using category and tag archives, and SEO relies heavily on them. Despite the fact that WordPress employs both of these taxonomies to classify information together, their use calls for different approaches. In contrast to tags, which let you classify information by topic, categories help you give your pages a structure. But you should be cautious when using tags, and you shouldn't just keep adding new ones to every page you make. Learn more about using tags correctly or the distinctions between tags and categories by reading up on these topics.

The importance of categories and tags might sometimes outweigh that of your individual pages and posts, especially for eCommerce sites. Consider that your internet shop sells shoes. Sneakers, loafers, and other shoe categories could exist on your website. You should undoubtedly attempt to rank for terms like "sneakers" or "loafers" rather than only for the individual pairs of shoes you offer. Naturally, you may sell a pair of shoes that is particularly popular and for which you want to be found, but most people search for more general phrases, so you want to make sure that they can locate you. If so, those category archives, which serve as landing pages, need to appear as the first result in the search engines. Therefore, they ought to offer the best user experience possible.

This is true to a greater extent the more likely it is for your individual pages to expire. Your categories are particularly crucial if your website doubles as an online store with changing merchandise. Your categories are especially crucial if your website is a job listing site where jobs expire. Otherwise, you'll be optimizing sites that will be obsolete in a few weeks or months.

Individual pages are unable to compete due to taxonomy SEO

The likelihood of your individual pages expiring increases the likelihood that this is true. If your website doubles as an online store with constantly-changing inventory, your categories are very important. If your website is a job listing site with expiring jobs, the categories you use are very important. Aside from that, you'll be optimizing websites that will be out of date in a few weeks or months. Consider how much text you include on your product pages and whether doing so is still in the best interests of your customers.

No matter what kind of website you have, this is true. When you optimize this page, your tag or category for that topic may rank #1 in the search results if your site is a blog and you produce multiple posts on a particular subject. Don't overoptimize your individual product pages; instead, start with that one.

To know more:- Taxonomy SEO