What is the Business Model of Online Classified Site?

by Siva Rajan Marketing Executive

 

Online classifieds business model is completely based on C2C which means Consumer to Consumer. Here both buyer and the seller are consumers.

 

Online classified websites are profitable business opportunities. In this article, In this blog, I will explain about the C2C business model which works for any online classified websites around the world.

 

Business Model of Online Classified Site

 

Many classified websites modified their business model according to their preference.

 

Here let us know about the business models of classified sites like Craiglist, Backpage, Quikr, Olx, and others. Classified sites work on the C2C Business model (Consumer to Consumer). This implies that the Website only works as a ‘medium’ and both Buyer and Seller are Consumers. The Classified site works just like a median which connects the possible Buyer with the possible Seller it has no any function regarding Payment or Product/Service delivery incorporated with the sale.

 

In a different scenario, any Consumer (Buyer/Customer or Seller) can post an Advertisement in an Online Classified site and another Consumer (Buyer/Customer or Seller) finds the advertisement may contact him/her on his own wish. The User/Consumer can have both the Buyer or potentially Seller part from the same account of the Classifieds Website. There is no need to differentiate Buyers from Sellers.

 

Tips for Creating Specific Niche Classified Websites:

 

Be Personalised

 

There must be a reasonable and specific personal user experience strategy while building. Users must feel special at your site. The route, Placement of Ads, Responsiveness, Clear process flow, Extensive filters to find precisely what a user needs.

 

Cut off Clutter

 

Try to keep up the nature of advertisements instead of quantity. Remove SPAM Ads as quickly as time permits. Just authentic sellers must be invited.

 

Social Interaction

 

Ads must be socially shareable on various Social Networks like Facebook, Twitter, Pinterest, and others. And there should be social interaction with engaging to the users, for instance, responding to their queries immediately.

 

Localisation

 

Clear area based searches are for the most part favored. Users want to purchase from the neighborhood as opposed to various City even Country!

 

SEO

 

Every single Ad must be supported by Google. That implies legitimate Title, Metadata, Keywords and if conceivable Search Schema ought to be looked after consequently.

 

Speed

 

Everyone adores speedy sites even google too. Take extraordinary care to make your site load under 3 Seconds on a normal Broadband connection.

 

Constant Focus

 

As a founder, one must concentrate on their dream. In the event that anyone making their dream as a part-time job, then experts advice is please don’t do it.

 

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Created on Nov 28th 2017 06:33. Viewed 400 times.

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