Articles
What is Streaming media (Streaming)
by Brahim A. APSense Adviser for Social Media!What is Streaming media (Streaming)
Streaming: definition, technical operation and use
Brahim
Aghzaf
(Social
Media Adviser)
Success
Net Profit Apsense
Description
What is streaming?
Streaming media is multimedia
that is constantly received by and presented to an end-user while being
delivered by a provider. The verb to stream refers to the process of delivering
or obtaining media in this manner. Streaming refers to the delivery method of
the medium, rather than the medium itself.
Streaming
has been part of our lives for more than ten years: it appeared when the
Internet became more democratic. This service is based on the continuous
transmission of an audio or video stream online, without downloading.
Streaming
is used to view or listen to content online. This protocol allows instant
playback of videos or music, directly in the web browser. Streaming developed
widely on the Internet in the early 2000s, with the launch of large now
well-known streaming platforms such as YouTube, Dailymotion, and Deezer.
Streaming makes it easy to watch videos or listen to music on the Internet,
without having to download a file. It has become an essential protocol. Thus,
in 2018, it is estimated that streaming represented nearly 58% of global
bandwidth.
How does streaming work?
Streaming
works between two parties: the client, that is to say the Internet user, and a
server. When launching a streaming video, the user's computer sends a request
to the server: a small part of the file is then placed in what is called a
buffer memory, forming part of the RAM from the computer. When enough data is
retrieved from this memory, playback starts. The stream (the rest of the file)
is then downloaded as it goes into the buffer memory so that playback continues
smoothly. There are different types of readings: progressive reading (the most
used) and continuous reading. Streaming allows you to avoid downloading a file
to your computer's hard drive, but it does require a good internet connection
(and above all a good bandwidth) to run smoothly.
What are the main uses of
streaming (professional and private)?
Streaming
is now widely used in all areas and across the net. It is the basis of the
success of web giants such as YouTube, Spotify and of course Netflix. Video on
demand platforms all use this protocol. In practice, we use streaming on a
daily basis: to listen to our favorite songs on Spotify or Deezer, or to watch
movies and series on Netflix. Free platforms such as YouTube are used globally,
both for private and business use. Live broadcasts of videos, especially on
social networks, have now become legion thanks to the streaming protocol.
In
the marketing and B2B sectors, streaming is also an interesting source of
content. Brands with a large enough site can use streaming to share their
content with their customers and prospects.
Note
that the success of streaming has accelerated with the arrival of 4G, which
allows smartphone users to view content anywhere and anytime. Streaming then
became a reflex so many Internet users could not do without today.
The main streaming players
The
big current streaming platforms are YouTube, Dailymotion, Vimeo, Netflix, OCS,
Spotify, Deezer… but there are many others. Many TV channels stream their
content, pay or not, with or without a personal account.
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About Brahim A. 
APSense Adviser for Social Media!
9,179 connections, 887 recommendations, 51,380 honor points.Joined APSense since, November 1st, 2015, From MRIRT, Morocco.
Created on Jan 16th 2021 01:43. Viewed 324 times.
