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What is OOH Advertising and What You Need to Know About It
by Deepak Chahar Zasha Advertising OOH, also called Outdoor Media is any visual advertising media found outside of the home. This can include billboards or indoor and outdoor signs that are displayed to potential customers in their neighborhoods displaying products for sale with prices written on them so they know what's being offered before going into stores nearby!These types of ads have been proven effective at attracting more customers because people need not travel far when shopping needs attention right away.
Why OOH Advertising is The Best Way to Reach Your Customer
Online advertising is a little frustrating for media buyers. Ad blockers are in widespread use, and those users who don’t use them get bombarded with an endless supply of advertisements that it's difficult to stand out from the competition when there isn't at least one banner ad above their heads all day long every single time they open up their browser or go online no matter where you see something posted on social media whether its Instagram stories or Facebook Live streams.
The use of outdoor advertising has seen a significant upwards momentum, with savvy marketers devoting more funds towards this type. For 2018 to date it accounts for 2% growth in comparison other traditional media categories while overall industry revenue is expected reach about $33 billion by 2021.
What’s Next for The Industry?
The world of out-of home advertising is quickly changing and new models for transacting media are becoming more popular within the industry. Today, programmatic digital outdoor which automates ad transactions and delivery similar to most online advertising can be seen on screens all around our city streets thanks in part from a recent integration by demand side platforms (DSPs).
In the near future, dynamic content delivery will be used more often. With this type of system it is possible to trigger a specific piece if media when an external factor such as weather or traffic enters into play - providing greater impact for outdoor advertising space.
The future of out-of home media, as programmatic and dynamic content take over the industry more brands will find success. With innovations like augmented reality deployed for mass consumer marketing campaigns in places such as Central Park or Times Square it's clear that OOH is not just about billboards anymore - this space has evolved into an all new way to engage with audiences on a much larger scale than before!
For more details please visit - Zasha Advertising Agency in Bangalore
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About Deepak Chahar 
Zasha Advertising
1 connections, 0 recommendations, 13 honor points.Joined APSense since, October 18th, 2021, From Bangalore, India.
Created on Oct 19th 2021 00:01. Viewed 250 times.
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