What is Instagram Business Profile

by Varun S. Digital Marketing Manager

Instagram is a photo sharing platform and one of the best Social media platform for businesses. Using Instagram can help you to boost your search engine optimization efforts. There are countless ways you can use Instagram for marketing your business. Instagram has the highest average engagement rate of all the main social channels and higher brand engagement rate.

How To Create Instagram Business Account

First You Need to create an Instagram account and then pick a Username for your Instagram account. Your username is unique to your profile and allows other accounts to engage with your brand. now it's time to choose a profile photo. Your profile picture will be one of the first things people see when searching for and visiting your profile.

Optimizing Your Instagram Bio

You need to optimize your Instagram bio. Instagram bios have a 150-character maximum so you’ll need to be direct and concise. Tell your audience who you are and what you do provide. You can also add some hashtags and website URL.

Switch to Business Profile

The business profile helps users to identify themselves as a business, making it easy for their audience to contact them. The business profile also provides you more depth insights and make it easier for you to promote content. To switch to a business profile, go to the setting and Scroll down and click on “Switch to Business Profile" and log in with your facebook. select the facebook page to connect with your Instagram account.

How to use hashtags

There are 80 million photos are shared every day on the platform. Hashtags are an incredible part of social media. It is the best way to increase your business.

Create Unique Hashtags.
Don’t use too many or irrelevant hashtags
Instagram allows up to 30 hashtags
Respond to Comments and ask for feedback

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