What is Digital Marketing and how does it benefit our business?

by Pooja Sharma Digital Marketier
Today’s topic is what digital marketing is and how it benefits our business.

Digital marketing must have heard this word somewhere. Then the question must have come in your mind that what is this word after all and what is its use.

So let us understand in a simple and easy way today what is marketing and why it came to be called digital marketing.

Marketing – Marketing has been used for very old times. And its definitions are also different, but we can say it in easy language, that when an item is made and brought for sale in the market, then marketing is the first step that identifies the item from the shopkeepers and the public. She gets it done.

    Whenever you have gone to the market, you must have seen many of your hoardings and many pamphlets on which different types of items will be advertised. And it is possible that by looking at one of those advertisements, you will also buy the item containing that advertisement, this is marketing so that the customer is attracted to the item and purchases it.

Digital marketing is a digital form of marketing that is used by digital means, such as television, the Internet means such as mobile, laptop, computer, etc. Digital marketing is implemented.

Today’s era is the age of science and science has implemented its credibility in all fields, science has also modernized marketing so that today we can reach our business from the Anyware of the world right from home.

How Digital Marketing Works for Our Business

It is important for business owners to understand how digital marketing works so that they can make better decisions about their digital marketing campaigns. Digital marketing works on all the tools that every customer does every day while they are online, such as websites, social media, videos, etc. Through all this, we can reach our potential customers.

Important parts of digital marketing are the following

1. Website

2. Social media marketing

3. Search engine optimization

4. Content Marketing

5. PPC Advertising

4. Email Marketing


Websites are most essential for digital marketing. Because in the digital age, every person searches about that item before buying any item. The website also works as a portfolio for us on which we can upload our service. Today many types of websites are available on the internet which is functioning like online shops. Examples: Amazon, Flipkart, Snapdeal, etc. It is functioning like all online stores today.

The major goal of digital marketing is to attract, engage, and convert your leads. The tips you will use on your website to do this will eventually bring your target customers back to your website to get more information or make a purchase.

Social media marketing

Today we are all aware of social media, social media is also playing a very important role for digital marketing. Today many people are benefiting due to social media marketing. Social media marketing is a very good tool for product awareness. Because social media is being used by everyone today. And we all know that where there is more crowd, the chances of lead generation increase greatly. Due to this, today many brands are resorting to social media marketing only. It is the cheapest and effective marketing technique.

 Search Engine Optimization (SEO)

Search engine optimization also plays a large role in how digital marketing works. If you want to reach and convert consumers in the digital age, then you have to start with search engines. A recent research study by Forrester found that 71% of consumers start their buyer’s journey on search engines like Google. If you are not taking the right steps to improve the SEO of your site, you may miss a powerful opportunity to reach a significant opportunity.

Search engine optimization is the process of optimizing the content of your site so that it appeals to search engines. The ultimate goal is to rank higher on the search engine result page (SERP) to increase visibility in your target market. The higher you rank on SERP, the more organic traffic you can bring back to your website.

Content Marketing

Content marketing is the process of planning, sharing, and publishing content to reach your target audience. As a business, this strategy can help you increase brand awareness, increase sales, connect with members of your target audience, and connect prospects and customers.

Here are just a few types of content marketing that you can create to support your digital marketing campaign goals:

Website pages

blog posts

Social media posts


White paper

Case study

appreciation letter



Article information


Advertising material

The key to supporting your digital marketing campaigns that help create great content assets is to strategically choose the topics that most appeal to your audience. If you don’t already do this, make sure you do some targeted audience research and even create a customer person to make sure you know your customers well and can identify What kind of material will attract and engage them at each stage in the buyer’s journey.

PPC Advertising

PPC is an online advertising model in which advertisers click on one of their online advertisements each time.

Although your digital marketing strategy may aim to bring in more organic traffic, your business should not ignore the value of pay-per-click (PPC) ads. PPC advertising is a type of advertisement that involves paying the ad publication each time a new lead is clicked on your ad. Google advertising is one of the most popular and effective types of PPC ads. Google ads help your business appear on the first page of search engine results.

You must be thinking, why should I pay advertisements when I am already working to improve the SEO of my site? Although search engine optimization is important, it takes a long time for its magic to work. Where PPC Advertising Works. PPC ads can help you see results more quickly by placing your site at the top of the search engine results page for relevant search terms. By appearing on the first page of the SERP, your business gains new visibility, and searchers are more likely to search and click on your site.

Email Marketing

Email marketing is yet another piece of the puzzle of how digital marketing works. Companies can use branded email to communicate with their target audience. Marketing emails are often used to raise brand awareness, establish industry leadership, promote events, and get the word out about special promotions.

The content of your marketing email will ultimately depend on your campaign goals. Here are some examples of email marketing materials that you can develop to support your digital marketing campaigns:

When new users subscribe to your marketing email list, send them a welcome email letting them know what they can see from your brand email.

Distribute promotional material about upcoming sales and discounts directly to the consumer’s inbox.

Develop a newspaper that periodically visits customers to deliver the latest content and company updates from your business.

After downloading content from your site the email lead thanks them for their interest and even recommends additional relevant content pieces.

Suggest additional products or content assets that your leads and customers may be interested in based on their browsing and purchasing behavior.

It is important to note that email marketing is not primarily used to generate new leads, rather they nurture leads after showing interest. Marketing email can also be used as part of your customer retention campaigns. In fact, according to eMarketer, 80% of retail professionals report that email marketing is one of the best strategies for driving customer retention.

Like the other tips mentioned above, email marketing is not just used by itself. Sure, you can create a monthly newsletter to engage your leads or promote some sales or discounts via email. However, you can also use email marketing to support some of your other campaign strategies such as content marketing and social media.

Suppose you want to organize a social media contest, to generate new leads and generate some enthusiasm for a new product that your business is starting soon. By letting your customers know that the competition is happening, you can work to get more people to enter the competition. In addition, every email you send to leads, and customers can include links to your social media pages to drive more traffic to the platform and your competition.


Digital Marketing Conclusion: New technologies have done a great job in digital marketing. The market outlook has also evolved with the rise of new technology. Digital marketing has many advancements and improvements in its strategy, so it is important to know the conclusion of digital marketing.

Digital marketing is acting as a pillar for business in today’s era, today business cannot be imagined without digital marketing.

Therefore, by using digital marketing for our business today, you can reach your business to new heights. Pitamaas Creative Agency is always with you to boost your business.

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About Pooja Sharma Advanced   Digital Marketier

54 connections, 9 recommendations, 223 honor points.
Joined APSense since, March 20th, 2020, From Ludhiana, India.

Created on Jun 8th 2020 04:17. Viewed 418 times.


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