Packaging Design By Pitamaasby Pooja Sharma Digital Marketier
A good and impressive Design of Product Packaging is one of the most important tool into product selling. Infact this is the last chance to get the sale. A good and impressive design of product packaging is one of the most important tool into product selling. Infact this is the last stage to get the sale. More than 80% customer or consumers make up their mind about product buying at P.O.P (point of purchase). First time Customer evaluate a product by its packaging before buying. Product packaging design needs to speak about U.S.P, unique sales point of the product. It should be relevant with nature of business. Packaging should talk about the quality of inner material. Customer's eye is very important while it is exploring shelves in the super markets. colors plays an effective part into product selling. For an example, If you are selling packed milk, then a black color in packaging will not appeal or attract to the buyers. Photographs is also a very very important part into impressive packaging. A good product photoshoot describe more about product use. It can explore the new type of uses for the concern product. Just imagine the two similar products in a super market's shelve, one is packed into transparent polypack and other is packed into good packing by using attractive colors, impressive graphics with appropriate photography. Definitely second option of product packaging will attract and fascinate to the buyer. There is very thin line between customer's yes or no at the time of buying. A good and up to mark packaging of the product can motivate to customers for buying. Every year 90% product are fail due to bad packaging. If your packing is a copy of a big brand or look like a similar then you can not expect a seprate identity of your product in the the market. Make your packaging a brand tool to communicate with your end user beacause better connectivity creates better business.
Created on Apr 27th 2020 07:41. Viewed 118 times.
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