What Is Anchor Text? (And How Important Is It For SEO?)

by Milla James Daily Business News

Anchor text is the clickable text that appears when you hover over a link. It's also called "clickable text" or "link text." Anchor texts are used in SEO to increase your website's search visibility. They can also help improve your click-through rates and conversions.

This is where SEO companies Auckland experts here with suggestion that it is a hypertextual reference to the source of some content in a document. According to Google, it's the words which appear highlighted in blue when you hover over them on a web page—the words that let users know what they are clicking into.

What Is Anchor Text?

Anchor text is the clickable text that appears in a hyperlink, which is what people see when they click on a link. For example, if you were to visit our website through this link: http://website.com/article/anchor-text/, the anchor text would be "anchor-text," and it would appear as such:

In other words, SEO companies Auckland experts explains that it is the most important part of a link is its anchor text because it has a direct influence over how different search engines rank your pages.

Why Is Anchor Text Important For SEO?

When a user clicks on a link, they are taken to another page. This is called clicking "through" the link, and it's usually indicated by an underlined word or phrase in blue text. When someone clicks through on your website from another site, the anchor text can have an impact on where that visitor lands on your site.

Anchor text has three primary uses: it allows you to create internal links within your own content; it helps search engines categorise pages based upon their subject matter; and lastly, if used properly, anchor text can help influence how users perceive certain keywords (i.e., what they think when they see them).

Is Anchor Text A Ranking Signal?

In case you didn't know, anchor text is the visible text used to link to a page. The anchor text can be seen in the browser tab but not on the search results page.

The answer to this question is no when you're talking about Google ranking signals. This means that if your website has more links with "anchor text" of 'blue shoes' than it does with 'red shoes,' Google won't rank your site higher for queries like "blue shoes" than they would for queries like "red shoes."

That said, there are some search engines out there that do use anchor text as a ranking signal, so it might be worth checking if you're interested in improving rankings on those specific platforms.

Anchor Text Best Practices

An anchor text is a hyperlink that contains a keyword phrase as the anchor. It should be used sparingly and only in relevant places, like on a page's main content and in images.

The most common practice is to use the keyword phrase as an anchor for your web pages, but other variations (such as "click here") can also work well if there are no more suitable options available.

To optimize the effectiveness of your anchors, you should use keywords from your target search terms in different ways:

Use some of them at least once per sentence in your copy

Use some of them within several sentences from each other so that readers will see them together when scanning through content — this makes it easier for readers to find what they need quickly!

Conclusion

In conclusion, anchor text is a crucial ranking signal for SEO. It's also important that you choose your words wisely when it comes to optimizing your website. In order to rank well on Google (or any other search engine), you need to make sure that your content is relevant and keyword-optimized as much as possible.

If you don't know how else this goal could be achieved, then my advice would be: to hire an experienced SEO specialist who can help guide you through the process!