What does the history of women’s workwear look like?
by Natasha Christou Digital Marketing ConsultantWomenswear in the office is a hotly
discussed topic. Over the last 100 years, womenswear in the workplace has been
constantly changing. In order to understand where we have got to today, we must
take a walk down memory lane and learn what changes each decade brought to
attire in the workplace.
2017 saw uproar about the issue after the
government rejected the proposal to ban gender-specific dress codes. Despite
all the progress we have made towards gender equality, this reluctance to amend
legislation made it clear that the battle was not yet won. The idea of distinct
requirements for men and women in the office seems dated, yet now in 2019 it is
still acceptable for employers to require their female employees to wear high
heels and makeup.
1920s and 1930s
Although there are still changes to be made,
women’s wear in the modern-day workplace is under much less scrutiny than it
used to be. According to Amber Butchart, a fashion historian who spoke to
Harper’s Bazaar, women’s workwear hasn’t always enjoyed the freedoms
of the modern day — even with the heels debate! Butchart noted that in the
1920s, typical work attire for women was restricted to: ‘simple, neat dresses,
or separates, were deemed appropriate in offices and at shop counters
throughout the 1920s and 30, think Joan Crawford in Grand Hotel (1932).’
1940s and 1950s
During the 1940s, women started to dress in
a more traditionally ‘masculine’ way. In this period, they picked up the jobs
left behind by men who had gone off to fight in the war. As women left their
family homes to work in an array of jobs, from ammunitions to office work, new
garments were needed to allow these workers the same practicalities as their
male counterparts. Wide pant leg styles and blouses were staples for women
working office jobs, while new overalls had to be created for women in the
factories.
Unlike the men who had previously held these
positions, female workers had to adhere to a certain standard of beauty in the
workplace. From outlining certain haircuts and make-up shades to complement the
uniforms, the idea seems quite preposterous now, especially considering the
dire necessity for women to work these jobs at the time!
Despite the fact that many women went back
to being housewives and housekeepers after the war ended, it was certainly not
the end for female employment. The new workwear
styles would be kept in women’s wardrobes long after the war came to
an end, because of course, this was not the future path women had built for
themselves…
1960s and 1970s
The iconic work outfit of the 1960s was the
suit. Embracing a more masculine look, Yves Saint Laurent designed the iconic
women’s formal tuxedo, Le Smoking, in 1966. 15 years later, the designer named
Le Smoking as the most important piece that he had ever created. The suit has
been updated in every new collection since, and it paved the way for women
looking to channel powerful vibes in the workplace.
1980s and 1990s
The 1980s saw the advent of the power suit.
Bright, bold colours, intricate button details, and of course, those notorious shoulder
pads. These suits were a popular choice for women’s office wear and allowed
women to incorporate both the masculine sense of a suit with more than a hint
of their own personality, thanks to the array of colours.
This eccentric look wasn’t the only option
for women in the workplace however. Consider this decade’s female Prime
Minister, Margaret Thatcher — her stylist,
Margaret King, was quoted as saying about the Prime Minister’s
choice of suits as being a result of working ‘in a man’s world’.
Another iconic 1990s suit look graced us
thanks to Hillary Clinton. She was famous for her pantsuit look and was the
first First Lady to wear trousers for her official portrait. Meanwhile, in the
offices, women took a similar fancy to pant-suits over dramatic 80s
power-suits.
2000s and 2010s
After the millennium, certain changes took
place in the workplace which resulted in more varied clothing options depending
on the sector.
Creative agencies began to flourish and set
a different standard of dress code to that of the formal requirements of a law
office (for example). These creative spaces allow both men and women to be a
little more casual and focus on comfort and expression, rather than the
formalities of a uniform. Within these businesses, women might opt for a smart
pair of jeans, comfy pumps or flat boots, and
tee-shirts or casual blouses rather than full suits.
2020s and into the future
What does the future hold for womenswear in
the office? It is likely that we will continue to see a blurring of lines
between male and female-distinct office attire, as well as a rules and
regulations surrounding uniform codes. Workplaces are scrambling to seem both
professional and modern, meaning many are relaxing dress codes in the workplace
— the need to wear more formal attire comes from a personal choice more than a
forced one these days, for both men and women, so this is likely to continue.
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Created on Dec 17th 2019 04:40. Viewed 431 times.