What are to top ways to monetize a mobile application development?

by Rapidsoft Technologies Custom Mobile app development Monetizing a mobile application development is an exclusive debate these days. Developers are in the search of solutions that can help them in engaging users and increasing their revenue.  It is not an easy task to make money from a mobile app as this field is rather new, and lots of experiments are taking place around it.  For now, developers have handful of techniques that help in earning revenue, and this post is going to explain those techniques.  Here we go-

Paid Apps and Free Apps
Developers have a big question before beginning any mobile application development project. They have to come at a point whether their apps will be available for free, or they can charge some money.  However, the answer mostly depends on the types of apps they are building.

For example, an app aimed at extending the brand awareness is supposed to be available for free. 

Why would people purchase an app for knowing more about your brand or company? So you need to forget the mobile application development cost for brand awareness.  On the other hand, if your app fulfills the requirement of utility, entertainment or business, nobody will mind to spend money to purchase it.

Developers wanting to earn revenue from their apps should first release a demo version with limited, but exciting features and then reveal that complete features are available in the full version.

In-App Advertising
Another great solution to increase revenue is developers add In-App Advertisings to their apps.  But it is a kind of decision that requires a great level of seriousness.  Wrong decisions for In-App Advertisements can ruin a good app too. For example, users may believe that the ad is distracting them.  The ad campaigns should go in a way so that they do not leave any misimpression about the developers.

In-App Purchases
Many developers go with In-App Purchases to monetize the app.  It can be an ideal route too.  This option is recommended for games and entertainment apps.  Depending on the type, In-App Purchases are only possible if an app succeeds to create a curiosity/excitement in the minds of users to run it more.  If the app creates a strong need of additional paid features, users can buy those features through In-app Purchases.  There are many apps which are deriving revenue from In-App Purchases.

Geo-location’s answer
Geo location can also be an answer for monetization through in-app advertisings.  If the mobile can reveal that where people are, and what they are doing, the mobile app networks can send relevant ads on the device.  But this option can also pose a risk, because ad networks will also be able to figure-out various types of personal information of users.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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