What are the SEO tips that law firms should follow?

If you run a law firm, your hands are already full dealing with clients and their issues. It leaves very little time with you to focus on anything else. However, regardless of how busy you are at your work, you will have to take some time out for SEO. Having a well-functioning website for your law firm is important, but you also need to pay attention to SEO when you want more people to know about your services. So, on that note, here are the SEO tips that law firms should follow.

Understand how Google search results work

You need to understand how the Google search results work, and what percentage of the results are organic, paid ads, and local results. A keen understanding of this factor will help you in formulating the right SEO strategy. Your best bet is not to fight the aggregator websites, but rather to use them for your advantage.

Select the keywords based on user intent

User intent refers to the reason why an individual searches for a certain set of keywords. For instance, someone looking for ‘top lawyers in Surrey' will have a different intention than someone searching for 'child custody laws.' Your keywords should reflect the search intent of the user and be used in relevant content accordingly.

Change the structure of your website

You will rank well when you organize and group content, URL structure, and navigation. It helps when you add added service pages in order to rank for the niche searches. You will get to attract more niche traffic based on more pages or content you create. So, make sure to have a separate page for every added service that you provide as a law firm.

Create content that gains attention

Focus on creating useful and unique content that offers value to your target audience. Good content will give you a chance to generate traffic, backlinks, and other social signals.

Keep local search results in mind

Focusing on local search results is an important aspect of law firm seo. It is important to remember that your clients would mostly be based in your area, and thus, you need to formulate your digital marketing strategy keeping them in mind. It will help if you are good at managing your reviews, building the listings of your firm in the right directories, and handling local citations.

Hopefully, you have a clear idea now about the SEO tips that will increase the online visibility of your law firm. It is important to hire a competent SEO firm that works with the legal services like yours to get a better idea about the steps to be taken in this regard.

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Created on Sep 15th 2020 10:40. Viewed 78 times.

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