What are the things to keep in mind for e-commerce web design?by Justin Langer Content Manager
Web development for an e-commerce site is complicated because there is a multitude of things to consider. You have to keep in mind the user experience and also make sure that the site performs as expected. Your target customer has come to your site looking for something, and she might even plan to buy something if she likes it. It is your responsibility to make sure that the user experience is superb, and she easily finds what she is searching for. Given below are two of the important things you need to keep in mind in this regard.
The responsive design of the website
People are increasingly using mobile devices to access websites, and e-commerce sales are a considerable part of the traffic. Statistics show that by next year, more than a fourth of the e-commerce sales will be made using mobile devices. So, your e-commerce website has to get optimized for mobile. It will help the users get the best experience regardless of the devices they use for accessing your website.
Using a responsive design helps in making a site accessible on every device, and this is important for your e-commerce site. You can use any CMS platform that helps your business in creating responsive web designs. The only thing to keep in mind is that you need to keep mobile users in mind for every aspect of the website, from basic navigation, checkout, to payment.
Support guest checkout on your website
The e-commerce websites often ask users to create their account before buying anything. This step is important for websites because they want follow-up communications that lead to sales. However, not every one of your customers would want to go through the tedious process of creating their account before they start shopping. The customers who are sure that they will come back again might opt to go through the whole process of signing up. But, you will have to make space for the ones who want to just buy the one product for the time being with minimum hassle.
If you really want to make users create an account, then you must tweak the designs a bit. Allow them to use the information they put in for the purchase to get used to signing up. You should look for reliable ecommerce website development services that can deliver the designs that make it easy for the users to navigate like that.
Ensuring that these two factors are at work for your site is like getting half of the job done. If you hire the right e-commerce web development services, the company will also make sure that the rest of the factors are taken care of.
Created on Jan 17th 2020 11:13. Viewed 952 times.