What Are the Components of a Speaker Media Kit?

by Santosh Kumar Writing

Representing the media can be slightly jarring, especially if you are untrained. You need to ask the right questions. You must also present yourself in a way that makes you appear knowledgeable and confident. Hence, many journalists, publicists, reporters, etc., opt for a speaker media kit. It is a digital or printed file used to deliver information. It enables you to narrate the story or ideas effectively.

It provides you with tools that garner publicity on various media outlets. The following are the components you can expect in such a kit:

Introduction Letter

This gives an insight into the interview theme. It lets you know what questions need to be asked. For example, you are interviewing a female motivational speaker. She intends to promote one of her training courses. In this case, the letter gives a gist of that. That way, you can formulate your questions accordingly.

Biography

To translate the ideas and vision of your interviewee successfully, you should know everything about them. Hence, a speaker media kit includes the biography of the person in question. It gives you information on the following:

· Their achievements

· Their success story and challenges

· Their programs or courses (in case of a promotional interview)

· Future endeavor’s

Bodywork

A public figure is regarded as one because of their notable work. As an interviewer, you should know about this aspect in depth. It is the most important of all. Such kits offer a body of work section to guide you. It covers the most famous works of the interviewee, significant dates, and their work impact. For example, you are to interview a renowned writer. In this case, it includes all the books or articles they have published thus far.

Suggested Questions

Despite having the information, coming up with questions can be challenging. To help you in such situations, the kit offers suggested questions. It also has a few examples that you can use if need be. This way, you gain an understanding of how to formulate other questions.

Past Publicity

Almost every public figure has been in the news for controversial reasons at some point. As an interviewer, you should know about such events. Although questions about these incidents are not always advisable, having sufficient knowledge about them is. It prevents you from unknowingly talking about things that could upset the interviewee.

Pictures

Sometimes, you might not know what the interviewee looks like. Hence, such kits include pictures of the concerned individuals for reference.

Speaker Sheet

A speaker sheet gives a quick overview of all the information. It enables you to revise tactfully.