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What are Google Certificates & 3 tips to get them
by Brijesh Patel Knowledge Provider As an online marketing professional you would do well to continue to develop yourself. Especially if you work as an SEA specialist, or if you are involved a lot with online advertising, it is important to keep your knowledge in the field of digital advertising up to date. In the end, you learn the most by 'just doing'. But setting up, monitoring and analyzing campaigns in Google Ads is not something you can master overnight. Fortunately, Google offers many different free courses. If you are just starting out as an online marketer, this is a nice helping hand. Of course you want to be well prepared for a client!A Top Position on Google's Search Results Page
There are basically two ways to rank higher in Google. The first way is through SEO. By improving the authority of your website by link building, writing relevant content and optimizing the technique of your website, you try to claim an organic top position. The second way is by advertising with Google Ads. In Google Ads you create an account and set up campaigns, ad groups and keywords. When a person searches for a keyword that appears in your campaign, your ad will appear in search results depending on context, relevance and your bid. In addition to these 'search campaigns', Google also offers other advertising options, namely with banners in the display network, advertising with products through a shopping campaign and advertising with videos on YouTube.
What Courses does Google Offer?
Google offers various courses in the so-called 'Skillshop'. Here more information related to google skills shop digital platform. Google makes a distinction in different categories. The most important and best category to start with is the one that covers the different Google Ads campaign types. Would you like to start a search campaign? Then you can start with the course 'Google Ads Search'. Do you work for a webshop and do you want to advertise your products? Then you can start with the 'Shopping ads' course. In addition, you can increase your knowledge about advertising with videos in the YouTube network, get started with the course 'Google Ads Display', in which you learn how to advertise with banners in the display network and follow the latest course 'Google Ads Measurement'. In the latter, you'll learn how to make ad decisions through the insights you gain from your ad performance.
3 Tips to Get your Certificate in one go!
To help you on your way, here are three tips, so that you also obtain your certificates in one go!
#1 Complete all short tests at the end of a section
Each course is divided into different parts. At the end of these parts you can test your knowledge in five questions. Did you make a mistake? No problem! Google indicates which part you can practice or read again.
#2 Practice in the Google Ads interface
If you create a Google Ads account, you can immediately apply the teaching material in your account. This way you get to know the program best. Don't worry, you can pause all campaigns so you don't spend a cent.
#3 Have fun with it!
Choose an item that you like. Do you enjoy working with YouTube or do you want to specialize further in it? Feel free to start with the video course. After that you can just start with the other courses.
Other Courses
Other Courses
In addition to courses for Google Ads, Google also offers other courses in the Skillshop. For example, you can get started with Google Analytics. In this Google Analytics course you will learn all the ins and outs about analyzing your website visitors, conversions and channels.
It's good to get these certificates and they provide a good foundation, but putting it into practice is even more important to master online advertising. Do you need help with this? Please contact Happy Talents. We like to think along with you. Or do you want to develop yourself as an online marketer? We have a traineeship, which covers all disciplines of online marketing. Interested? Then register via this contact form. Then we will contact you when a new round starts.
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About Brijesh Patel 
Knowledge Provider
5 connections, 0 recommendations, 19 honor points.Joined APSense since, September 29th, 2021, From California City, United States.
Created on Jan 23rd 2022 01:03. Viewed 356 times.
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