Why did Google make SSL Certificates mandatory for websites?

by Marcus Martin Domain & Hosting

If you have a website with SSL Certificate, then this mistake would cost you dearly in terms of search ranking and profit in the long run.

It was on August 6, 2019, that Google announced that it would consider as a factor in ranking. And this announcement made many websites rush to get certified even without knowing what is it and how is it beneficial for sites.

Today, in 2020, online SSL certificates have become a necessity. Whether you own a blog or an eCommerce website, you simply can’t function without this certificate. Its primary job is to boost the security of data, but its advantages aren’t limited to safety only.

SSL certificates

Here’re the additional advantages of having an additional security layer: -

1. Win trust of customers:

The process includes encryption. The data sent from one computer to another is encrypted so that none could see what is sent. It is helpful for eCommerce sites that require crucial banking details of customers. If you are certified, the visitors won’t have any fear or apprehension in relying on your site.

2. Better search ranking:

With Google announcing the inclusion of security as a factor in ranking, you can rest assured that getting certified for security would boost your website ranking in the long run. It would aid your SEO campaigns.

3. Establish your identity:

You won’t get a certificate until your business identity is established. The Certificate Authority that will allow adding the security layer on your server would first verify your website details and give a certificate only when the details are verified.

SSL Certificates

4. Technical requirement:

As an eCommerce site, you receive payments, but do you know that there is PCI compliance for receiving online payments. There is a total of 12 requirements to fulfill before you are allowed to receive payments and having an additional security layer is one of those requirements.

5. Confidence:

Cases of cybercrime are increasing day by day, but you can take advance measures to keep hackers away from your website. Websites serious about business have SSL certificates. You should also think about getting your site certified for security so that you remain confident in the safety of sensitive data.

Conclusion:

Online SSL certificates are easy to get. Many sites work as CA authorities for websites. You can search the most reliable CA authority to get the certificate. The CA would verify the details of your website and grant a certificate that you can upload to your server to stay safe. Also, you need to renew the certificate from time to time. But there is little to worry as the CA authority would remind you about the same.