Website designing company in India, e-commerce solutions In India.|Taj24

by Reena Mehta digital marketing

The web is the new marketplace for everything. A website designing company in India now can offer e-commerce solutions at a very reasonable rate.

Gone are the days when we felt that brand recognition was necessary to sell on the internet. A well-known brand had high chances of selling products than a company that was launching new products. However, with new SEO practices and a whole new generation migrating from desktops and laptops to mobiles and tablets the scenario is changing.

These days you have a good product or service you go on the web, create demos, write about the product or service and flood the net with information about your company to bring people to your e-commerce website. You get a good website designing company in India that offers e-commerce solutions and get your website up and running with the latest e-commerce technologies and functionality. Remember your site should be responsive since you are catering to young India who will access your site on their mobile phones.

PPC or pay per click marketing pushes your product to the potential customers whenever they are on google. Everybody uses google for search purposes. Google search results are checked daily after the user puts in keywords of his search. It is easily observed that people usually will not go beyond two to three pages and that is expecting a lot. Usually, google users will go to the first five search results to satisfy their queries. PPC ads are usually shown on the top of the list increasing their chances of being clicked by the user.

Facebook has its own marketing program for potential customers who are chatting with their friends and looking up their newsfeeds. In this case, Facebook runs ads on the side of its content. Many users are usually reminded about their choices and preferences in case they have searched for a particular product or service through these ads and chances are high that they may impulsively buy something.

PPC and Facebook ads are paid services but they pay only if a customer clicks on the ad. However, there are high chances of a sales conversion through these services.

Email marketing is one of the ways to market. Although this is nothing new and we have received spam mail since the email was invented, there are ways to write and attract the attention of the customers. This is not necessarily selling. People are looking for advice all the time. You can give them industry specific advice and engage them in a way that is obviously helpful so that they trust your brand. This also increases awareness if you can make them talk about you or share the content you put up on your blog or Facebook pages.

Once you get the customer to your website than it is the sites job to get the customer to buy. These functions can include comparing your product to other competition or detailed features of the products and services to urge the customer to buy.

After the completion of sales, your job is to deliver the product or service within the promised time. After sales services constitute a large part of customer retention in the world of web technology. Although the customer interacts with you on the web he feels hassled if he has to call more than once to complete a task.

Remarketing is used for customers who have visited your site once and maybe bought your product or service. Everything discussed today will be employed all over again. You can opt to offer discounts or value-added services to your remarketing strategies.

These are some of the ways you can help a client or yourself to market your e-commerce website.

Sauban is a content writer with a website designing company in India that offers e-commerce solutions.