WAYS IN WHICH YOU CAN BOOST YOUR MARKETING EFFORTS WITH BROCHURE

In the world of social media marketing, buyers have more data available to them in different types of media forms: from digital ads to outdoor banners and flyer printing UK, radio and TV ads, video, social media etc.

In this complex marketing world, the marketing element that is often ignored is the humble brochure. But, a company brochure is way more than paper. When done in an efficient way, it can become a valuable marketing tool for your brand.

Now, for brochures to really bolster your marketing efforts, firstly you must determine the goals and objectives of the brochure. The objective might very well be to sell more of your products/services but brochures can actually fulfill different purposes. Eazy Print, a A5 brochure printing and outdoor banners UK based company breaks down the most common objectives of brochure and banner printing and how to determine the right objective for your business.

Sales Brochure (To Sell a Product/Service)

The most traditional and commonly used brochure is a sales brochure, being used in traditional businesses before the advent of digital marketing. These particular brochures are designed to serve a primary goal of selling products and services. For sales brochures to be competent, customers must realize how exactly your organisation will solve their problem. Firstly, capture your target audience’s attention with high quality images and bold titles. Then, you must list down features in easy to read bullet points and encourage them to take action by showing added benefits.

If your product or service requires a technical understanding to convey the advantages and features then you must consider using more charts, diagrams etc. Lastly, include a precise call-to-action to drive them to the next step to buy your product/service. Sales brochures have always been a great tool for B2C and B2B companies aiming for prompt action but try to engage with the customers on a personal level before trying to push your product or service. If you are interacting with the prospect on a one-to-one level, encourage them to give you more information about their company and what their actual pain points are. This will enable them to be more responsive to your brochures and ultimately your sales pitch.

Information Brochure (To impart knowledge)

When you are looking to present a new idea or process to the target audience, an informational brochure might be your best bet. Rather than directly pushing certain products or services, an informational brochure looks to teach your customers something which is in their interest. In this brochure, you are not directly selling all your products or services but just imparting knowledge. For instance, if you are a nutritionist, you might create a brochure that teaches your clients about the risks of obesity and how to keep their weight in check with ideal diet and exercise. The objective of this brochure is not to sell your customers a specific product or service, but by providing valuable information, you can be established as a trusted source in your industry. This motivates your clients to remain loyal to you and your brand.

Corporate Brochure (For Brand Awareness)

Just like the information brochure, the mighty corporate brochure is used to share industry specific knowledge without directly pushing to sell products or services. As the name suggests, the aim of the corporate brochure is just to create brand awareness. So, most likely, this type of brochure will feature the company’s history, mission, values and basic information on the type of products or services offered by the company. There is one pro-tip here, you can consider having an introductory offer or a coupon code to invite the prospect into the next step of your business.

Wrapping Up

When you are designing your brochure, remember not to get carried away with your interests. You must talk about the solutions of the problems faced by the reader and not just about yourself. Moreover, every brochure must be organized so the person can easily flip through the pages to easily find what they are looking for. Irrespective of how you design and organize your brochure, there’s one simple way to end it by including a solid call-to-action. Attractive brochures doesn’t have to cost a lot, cheap brochure printing by Eazy Print can help you to elevate your marketing efforts and increase your sales.