Vyakar Makes Lead Management an Easy Task

by Rozzy S. Marketing Analyst

Vyakar has created a lead routing software with a goal to help businesses and organizations manage their leads more effectively. The popularity of this software is growing continuously thus confirming its amazing efficacy and accuracy. Visit the official website for more information.

SANTA CLARA, Calif. – Market reports demonstrate that a vast majority of marketing leads are never pursued thus rending lead generation as the primary goal of a marketing strategy pointless. The goal of a well-crafted marketing strategy is to generate more leads and turn them into customers or clients. Unfortunately, a great portion of brands stops at generating leads and never do anything to turn them into customers. Time, resources, and effort are wasted that way. It is not just about creating leads, and you need to manage them properly. With Vyakar’s software account based marketing gets a whole new purpose and it becomes easier to get the most out of leads that a marketing strategy has generated.

The lead router was specifically created to help businesses, organizations, and enterprises avoid losing leads and improve their marketing to generate more income. The software is easy to use, highly customizable, and ideal for any platform. Lead router is developed to address every possible lead routing scenario. The router itself integrates lead to account matching engine and a cutting-edge AI-based machine learning business-use cases into a single, convenient, and easy-to-use solution. Otherwise, brands would need to find and install multiple tools to get somewhat decent results. Vyakar helps businesses avoid this problem by integrating various solutions into a single software for more effective and accurate results.

The software comes with a number of features including data normalization, a product line based lead routing, account based routing, unified data directory, partner lead routing, opportunity status based routing, competitors scrubbing, and many more options that simplify salesforce lead assignment processes.

What makes Vyakar’s software a vital segment of salesforce lead management for every company is its ability to define sales team as per the user’s routing requirement.

Each user has the opportunity to decide whether to route to an individual, a queue, or a team of salespeople in a round robin fashion. Then, the router checks periodically for the active status of salespeople. That way, lead distribution and management gain on accuracy. Without the router, it would be difficult to nourish and connect with the right leads. This would lead to missed opportunities to increase sales, and it's needless to mention these failed leads could harm your business.

Bearing in mind that routing is incomplete without matching leads against different names and accounts, Vyakar has created a fuzzy matching engine. The software is an answer to a common “how to match my account more efficiently” question. It searches for and matches your company according to the data and information you specify including geo-sensitive match, acronyms, nicknames, and others.

About Vyakar: Vyakar is a Santa Clara, a CA-based company offering services in Lead Routing, Marketing Segmentation and Lead to Account matching. We use set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.